Amway, founded in 1959 in the United States, is a world-renowned consumer goods direct seller with products covering Nutrilite nutraceuticals, artistry beauty cosmetics, personal care products, home care products and household durables

Amway is a world-renowned direct selling company. Headquartered in Ada City, Grand Rapids, Michigan, USA, the company was founded in 1959 in the basement of Jay Winnello and Richard DeVos. It is mainly engaged in consumer goods, covering Nutrilite nutraceuticals, artistry beauty cosmetics, personal care products, home care products and household durable goods, and Amway is also a manufacturer and distributor.

Amway's story begins with a small bar of soap.

More than half a century ago, in Michigan, USA, two childhood friends founded a small soap company with the simple desire to "earn more money for their families", and since then, a legend has unfolded.......

Half a century later, more than 3 million Amway Marketing Partners around the world are taking this legacy into the future.

In 1995, Amway (China) was formally established. After 19 years of development, Amway (China) has expanded its business area to 31 provinces and regions across the country, and China has become the largest market for Amway in the world. In 2013, Amway (China)'s annual sales reached RMB 29.3 billion.