Founded in 1997, it is a cosmetics retail brand with large sales volume in China, and an enterprise integrating R&D, production, sales and after-sales service of washing care, skin care and personal care products

Founded in 1997, Yalijie Group has become a comprehensive cosmetics enterprise focusing on industry, integrating R&D, production, sales and after-sales service.

Over the past 20 years, the group has always adhered to the business philosophy of "consumer-centric, creating value for customers", and has done business with conscience, products with ingenuity, service with heart, and public welfare with love.

The marketing center is located in Nanyue Building, CBD of Zhujiang New Town, Guangzhou, and Yalijie Industrial Park is located in Shantou City, covering an area of more than 27,000 square meters. It has nearly 1,300 employees, more than 3,300 customers, and nearly 10,000 high-quality cooperative stores.

Yalijie company layout of the "3 2" brand matrix strategy: with the natural personal care brand YALGET, the young people's favorite IP fashion brand SIXIN private message, the Asian fashion design makeup brand SKINMATCH Jimi as the three core brands, the professional baby care brand DOUER tea, and the professional men's care brand Magnet as the two potential brands to build the core competitiveness of the market. The company has a 20-year-old brand Gingko ginkgo washing and care series, focusing on herbal health shampoo and hair care, which is deeply loved by consumers.