A well-known sunscreen brand, founded in the United States in 1944, also known as Water Baby, its sports sunscreen spray is internationally renowned, specializing in the research and development, production and sales of sunscreen and other skin care products
Coppertone is a long-established sunscreen company in the United States, now part of Merck & Co., headquartered in New Jersey, USA. Its products include the Water Baby series of sunscreens.
Coppertone has one of the largest sunscreen research centers in North America, which pioneered the use of SPF systems to test the functionality of sunscreens in 1972. Other firsts include the first Sunless tanner in 1960, sunscreen that protects against both UVA and UVB rays in 1980, and a waterproof sunscreen for children (which lasts up to 6 hours). Coppertone has 5,000 stores across the United States, and the best-selling product is Water Babies with SPF50, and others such as Coppertone Shade with SPF50 and SPF45 are also selling well.
In 1965, the company put up an interesting billboard. The billboard shows a young blonde girl staring in amazement at the cocker spaniel lurking behind her, who pulls down her blue swimsuit, revealing her snow-white skin, which contrasts with the brown skin elsewhere on her body. The ad also carries the mischievous slogan, "Don't be a paleface!". Coppertone quickly gained popularity after the ad was published, and the little girl with yellow hair in the ad went on to become the famous actress, director, and producer of the United States, who won two Oscars for Best Actress, Jodie Foster.
The popular trend on the Internet is that as long as you see Coppertone, you will understand it as a water baby, and even directly translate coppertone as a water baby, the water baby is coppertone, and coppertone is a water baby, which has led to the misunderstanding of the brand concept of the majority of consumers. Water Babies is just Coppertone's Water Babies sunscreen series. The most popular pink bottle series on the Internet, the packaging is marked with "water babies", this is the water baby. While other green, white, blue, etc. are other sunscreen series of coppertone.
