Kao's high-end skin care brand is loved by Japanese women of all ages with its unassuming personality and high-tech product performance

Sofina is the main makeup line of Kao, Japan's No. 1 houseware manufacturer, and has become another popular makeup brand in Japan after Shiseido, Kanebo, and Kose.

SOFINA Cosmetics, Shiseido and Kanebo are known as the three major brands in Japan, and are a subordinate brand of Kao, which has developed different products for women of different ages to adapt to different skin types, which is very suitable for Asian women's delicate and delicate skin.

Although Sofina is still very young, she is loved by Japanese women of all ages with her unassuming personality and high-tech product performance. Sofina's products are relatively expensive and rarely advertised, so they show more of Sofina's intellect and personality.

There are not many types of sofina products, which are roughly divided into 1. skin care (cleansing series, basic skin care, special care), 2. makeup base (Fine-Fit powder series, Raycious powder series, and the newly launched Grace powder series), 3. Color series AUBE, 4. Department store monopoly EST series. With the exception of EST, which is only available in high-end department stores, the rest of the series can be purchased at various pharmacies and cosmetics specialty stores in Japan.