LVMH Perfume & Cosmetics (Shanghai) Co., Ltd., Fresh Fresh Co., Ltd., founded in 1991, is a high-end skin care brand under LVMH in France, and is the first to use sugar and many other natural ingredients in the beauty industry, and the rose moisturizing mask is its star product
Beauty brand Fresh is part of LVMH, one of the world's leading luxury groups. In 1991, Lev Glazman and Alina Roytberg created an artistic soap that gave birth to the Fresh brand. The vision of Fresh's founders was to add revolutionary inspiration to the development of beauty products that would make the whole skincare process sensual and full of life.
Fresh was a pioneer in the modern beauty brand of natural ingredients such as refined sugar, soy extract, black tea and white clay, and continues to push the boundaries to this day. Today, Fresh has branches all over the world, and its product range includes skincare, body care, fragrances, cosmetics, hair care products and home and lifestyle products.
In 2000, Fresh joined LVMH, the world's leading luxury group, and has continued to create more miraculous skincare products with greater resources and scientific support.
History
In 1991, Lev Glazman and Alina Roytberg opened a beauty store on Tremont Street in Boston, USA, introducing high-end natural personal care products from around the world to Boston residents.
In 1999, Fresh appeared on Oprah Winfrey's talk show "My Favorite Privates", which received an enthusiastic response, and the Fresh website crashed due to the rising click-through rate.
In 2001, Fresh continued to develop skincare products with two masks that have become the brand's star products today, the Rose Moisturizing Mask infused with real rose petals and the Sugar Radiance Scrub Mask infused with wild strawberries.
In 2011, Fresh launched the Seaberry range, which was the first to successfully apply ingredients in a highly concentrated form to skincare formulations. Fresh renovated its Union Square flagship store in New York to showcase the refreshed Fresh retail experience; Fresh continues to expand its sales globally with Sephora's stores in Singapore and Mexico.
In 2012, to celebrate the brand's important birth year, Fresh teamed up with illustrator R. Nichols to launch a commemorative "Fresh 21 Years Old" themed Rosewood soap and limited-edition special packaging.
