Shanghai Lin Qingxuan Cosmetics Co., Ltd., a well-known handmade soap brand, a leading mid-to-high-end plant skin care brand, and a modern enterprise integrating plant raw material extraction, screening, testing and formulation
In 2003, most of the high-end brands of China's skin care products were European and American brands, and most of the Chinese brands were concentrated in the low-end market, with uneven quality.
In this environment, Lin Qingxuan decided to create a high-end plant skin care brand with "moisturizing" as the starting point, insisting on "moisturizing" from the first piece of handmade soap, and historically solving the problem of "dry skin" after washing his face and bathing with soap, until Lin Qingxuan created the "Camellia Body Oil", "Dry skin, use Lin Qingxuan Camellia Body Oil" has become a clear positioning of the brand.
As of 2016, since the establishment of the Lin Qingxuan brand 13 years ago, it has opened more than 400 shopping mall counters and accumulated more than 2 million fans, directly competing with high-end cosmetics brands in Europe, America, Japan and South Korea, and becoming the leader of Chinese brands in directly operated single-brand stores.
Lin Qingxuan, an original brand in Shanghai, advocates environmental protection, advocates LOHAS life, takes the creation of an international brand with Chinese cultural characteristics as the brand task, adheres to the research and development idea of solving the problem of dry skin, and introduces Chinese concept skin care products such as "camellia", "seaweed" and "water lily" to the market.
For dry skin, use Lin Qingxuan camellia emollient oil!
Lin Qingxuan Farm
Looking for ten years, finally in a snowflake fall in the winter encounter in the Anji Valley of Zhejiang Province in a farm, this has been barren for half a century of farm, we spent another three years extensive farming, with weeds and soybeans as natural fertilizer fertile soil, and then according to the season planting, nearly 400 acres of farm plants "drink" is filtered by the roots of the bamboo layer by layer of mountain spring water, the whole farm using traditional manual cultivation, completely without spraying pesticides, planted a variety of flowers and plants for natural skin care products, mainly camellias, roses, White tea, lavender, chamomile, peony, peony, etc., are the main raw materials of Lin Qingxuan's skin care products.
At the same time, Lin Qingxuan established a 200-acre aloe vera planting base in the Red River Valley area of Yunnan. The climate of the hot and dry valley and the warm soil are particularly suitable for the growth of aloe vera. It is precisely because of these pure raw materials that Lin Qingxuan's environmentally friendly care products are available. The farm planting offsets the carbon dioxide emissions of the cosmetics factory, and finally realizes the environmental protection concept of "zero carbon emissions" in the production of Lin Qingxuan's cosmetics.
Insist on quality
Because of the dream of Chinese botanical skin beauty, there is an emphasis on R&D and quality, with the spirit of craftsmanship of the R&D team, rigorous and almost harsh plant raw materials extraction, screening, testing, the use of scientific formula composition, the use of cutting-edge medical and dermatological instruments for testing research and testing, the pursuit of quality to the point of uncompromising, all Lin Qingxuan's care products can only be put into mass production under the condition of passing all strict tests.
