Shanghai New Gaozi Cosmetics Co., Ltd., founded in Hong Kong in 1986 and a subsidiary of Liby Group, is an enterprise dedicated to the research and development of oriental women's skin whitening, and integrates the research and development, production and operation of whitening skin care products
Gaozi originated in Hong Kong and stands in Shanghai. The "enterprising" spirit of the Hong Kong people has made her shine in all directions. The name "Gao Zi" is intended to interpret the most beautiful posture of women, that is, "love". Today, "Enterprising • Love" has become the motto of the new woman.
With a heart of care for women and continuous improvement of technology, Gaozi is committed to the research of oriental women's skin whitening.As a whitening skin care expert for urban white-collar women, Gaozi is committed to building the first professional whitening brand in China.
Gaozi Whitening International Skin Care R&D Center and its three joint laboratories have strong whitening R&D capabilities, constantly gain insight into whitening development trends, meet consumer needs, and develop more competitive products. At present, it has nine series, including Silk Protein Moisturizing and Moisturizing Series, 8 Rejuvenating and Brightening Series, Crystal Translucent Series, Water Circulation Power Series, Hengyan Elasticity Series, Awakening and Vitality Series, Sunscreen Series, Classic Series and Cool Men.
The company has won the trust and praise of consumers for its stable product quality. In 2006, the company reorganized its assets with Liby Group, and Shanghai New Gaozi Cosmetics Co., Ltd. was born in the fiercely competitive cosmetics market.
Gaozi has always been committed to discovering and creating beauty, leading Chinese women to open a new chapter in the era of cosmetics. In line with the unremitting pursuit and yearning for beauty, the application of Gaozi Vision Tomorrow Technology in the field of cosmetics, constantly improve the research and development technology and quality, in addition to attaching importance to the product itself, more focus on the research of "cosmetics-related scientific research and technology", just as the "love yourself a little more" brand declaration, Gaozi breaks through the tradition, the natural science, senses, spiritual wisdom and many other categories that were impossible to involve in the research and development of cosmetics before, humanized integration together, and puts the customer's feelings in the first place. Create products that satisfy customers and are repeatedly used, and bring more care to beauty-loving women.
Gaozi is a national brand with a deep historical background. In 1990, Holse pioneered the concept of "personalized service", which means that every customer is unique and we should provide "unique" service. Therefore, at that time, customers could only enjoy free eyebrow trimming and eyelash perm services at the Gaozi counter. Since then, this service has been emulated by major skincare brands. To this day, this "glorious tradition" of Gauzy is still served to customers during promotions.
