Shiseido Liyuan Cosmetics Co., Ltd., Junshi JS, a famous trademark in Beijing, a men's cosmetics and skin care brand launched by Opalai, a joint venture between Shiseido and Beijing Liyuan Company
Due to the climate, lifestyle habits and gender, men will have different skin problems from women: acne caused by excessive sebum secretion in men and skin troubles caused by it are very likely to occur; Seasonal changes, air pollution, lack of sleep and fatigue can also bring about physical changes. Stress and other reasons can also easily cause skin secretion imbalance.
In China, with the improvement of living standards and social and cultural awareness, as well as the general trend of increasing internationalization of cities, among the white-collar class and the younger generation of men, paying attention to their appearance has become a basic requirement to respect themselves and others, and the male skin care products market has gradually begun to develop, and major cosmetics manufacturers have also begun to pay attention to the huge market of men's products.
In such a market environment, Opalai launched a men's cosmetics brand - JS Junshi.
On the basis of a thorough analysis of Chinese men's hair, skin physiology and habits, Opalai has developed science and technology accumulated for many years. As a high-end cosmetics specially developed for Chinese men, JS covers all men's skin care routines, and each one is carefully designed for various skin troubles that men may encounter in their daily life, each one is filled with a faint, floral and woody fragrance, and at the same time combines a variety of botanical fragrances such as: fig, lime, mint, musk, amber and other botanical fragrances.
Shiseido Liyuan Cosmetics Co., Ltd. hopes to advocate the image of Chinese men in the new era through "JS Junshi", that is, fashionable and decent appearance, gentle and strong, meticulous and considerate to the family, positive and enterprising to the cause, and can shoulder the heavy responsibility given by the times and the environment!
