Domestic local high-end skin care product brand, Shanghai famous trademark, Shanghai famous brand, influence China's beauty elite brand, set research, production, sales in one of the beauty group enterprises
MAYSU, a skin care brand founded in Shanghai in 2001, is based on Chinese culture and inspired by "Tang Yun"; Inherit Chinese aesthetics and lead the world's fashion; The introduction of classic skin beauty ingredients, combined with the world's advanced skin care technology, for modern women to practice rhythmic and balanced jade skin, leading every Chinese woman to re-stand on the world stage of the new era with self-confidence and high-spirited charm.
As the core brand of Jialan (Co., Ltd.) Group, Meisu has created a miracle of development with its unique marketing model of "front store and backyard, self-selected sales". This model is characterized by "how beautiful you want, beauty is chosen by yourself", with "the front store sells products, and the backyard provides after-sales beauty services" as the core, combining all the advantages of beauty salons and cosmetics retail stores, completely changing the traditional sales method, relying on this model, Meisu has developed more than 4,500 franchise chain stores in the country in only 5 years. Today, Meisu has become an iconic brand in China's beauty industry.
As a mid-to-high-end skin care brand owned by Chinese, Meisu has been awarded the title of "Shanghai Famous Trademark" on March 4, 2009, which is also the first step in the construction of Meisu's brand after Chairman Zheng Chunying released Meisu's big brand transformation strategy in Shanghai. In 2009, Meisu will enter the fast lane of brand development and open a new chapter.
Meisu has always led the development of the industry with advanced marketing concepts. In 2005, Meisu was the first to hire Wen Bixia as its image spokesperson, becoming the first brand in the beauty industry to invite Hong Kong and Taiwan stars as spokespersons. All of these can be called classic marketing cases of MBA in China's beauty industry. In 2006, Meisu launched the brand strategy, spending more than 20 million yuan to shoot TV commercials, starting from April, Meisu advertising high-density, high-frequency central three sets and central eight sets, for a time the name of Meisu spread all over the country, resounding inside and outside the Great Wall. At the same time, Meiso designed a new flagship store image and indoor and outdoor application image, and launched a new standard image cabinet. All these measures have paved the way for the next take-off of Meiso, and also laid a solid foundation for Meiso to grow into a world-class brand.
