With a series of natural mineral skin care products developed and developed by the unique mineral mud of Hunan beachhead, and a mud mask brand with great network influence, it is committed to building an enterprise of China's natural mineral skin care brand

Legend has it that in Beachhead, a 1,500-year-old border town in western Hunan Province, the ancient residents have always retained a peculiar "mud sacrifice ceremony": every time in the spring season, they have to light a bonfire, sing and dance, and smear a mysterious mud on their faces and bodies while singing and dancing. It is said that this can ward off evil spirits and diseases, and beautify the skin.

During the Guangxu period of the Qing Dynasty, the skin care products produced with this mysterious mud block as raw materials were quite popular with women, and gradually paid tribute to the imperial court, becoming a holy product for beauty in the palace, and was named "royal mud".

Hunan Yu Ni Fang Cosmetics Co., Ltd.'s brand Yu Ni Fang is a skin care product brand with facial mask as the core, and the brand name comes from the raw material of "Yu Ni" that was once paid tribute to the imperial court and became a holy product in the palace. Yu Ni Fang takes the essence of the ancient processing and extraction process of "Yu Ni", and inherits the ancient skin care method through e-commerce channels. In 2010, Yu Ni Fang was recommended by Hunan Satellite TV "Everyday Upward", and in 2013, Yu Ni Fang brand was newly upgraded, exploring skin care raw materials on a global scale, establishing a French R&D laboratory, improving ancient technology according to modern science and technology, and constantly upgrading products, its business expanded to the world, and its products were exported to 168 countries such as the United States, Russia, and Spain.