Guangzhou Meiji Cosmetics Co., Ltd., MG Meiji, one of the top ten brands of facial masks and eye masks, focuses on the field of deep skin care of facial masks, and specializes in skin care brand enterprises dedicated to women's beauty and health, and became a brand of L'Oreal Group in 2014
Meiji Mask, focusing on the field of deep skin care of facial masks, has a high market share, from creating the concept of a full range of facial masks to advocating women to stop, allowing women to meet inner peace while skin care.
As the leading brand of facial masks in China, Magic Mask has always hoped to create beauty at the same time, but also in the hustle and bustle and sudden change of the world, advocating urban women to stop for beauty, awaken the softness in their hearts, and perceive different beauty in the real world.
The persistence of faith and the practice of corporate citizenship have gradually spread and recognized the brand ideal of Meiji Mask, and the beauty footprint has spread all over the country. Since its successful listing in Hong Kong, Magic Holdings International Limited has become one of the top 7 listed companies in China's daily chemical industry, and in 2014, Magic Mask joined L'Oréal.
Since 2009, Magic Mask has ranked first in China's mask market share for many years, becoming a well-deserved leading brand in the mask category in the Chinese market.
For more than ten years, Meiji Mask has been wholeheartedly committed to the cause of beauty, from the initial creation of the concept of all categories of facial masks, the first sales model of single piece sales, the fast digestion of high-end skin care masks, to the promotion of women to stop, enjoy the beauty of skin care and rest; and then to promote category education, put forward the concept of deep nourishing skin care of facial masks, and the beauty mask sublimates this with "beauty is the moment" as the carrier, and divides women's beauty care into two levels for the first time. 15 minutes a day, a mask, an independent time and space, is not only the process of isolating the skin from the outside world, in an environment without dust pollution, slowly becoming familiar with water and nutrition, and blending with warmth, but also the inner moisturizing, putting aside the shackles of life, and enjoying the beautiful moment, at this moment, the softness of the heart slowly awakens, regains the ability to perceive beauty, and thus harvests the true beauty from the inside out.
Every step of the growth of Magic Mask is a sublimation of the brand's attitude and responsibility. Beauty also believes that as long as everyone has more of their own relaxed moments, the softness of the heart will always awaken, and the world will become a better place.
On August 15, 2013, Hong Kong-listed Magic Holdings announced that it had signed an agreement with L'Oréal to acquire all of its issued shares for HK$6.538 billion (approximately 5.15 billion yuan), and that Magic Holdings would be delisted from the Hong Kong Stock Exchange upon completion of the transaction.
