Founded in 1987, Shiseido (China) Investment Co., Ltd. is a world-renowned cosmetics group dedicated to creating beauty private notes for customers through honest discussions with customers
IPSA's name is derived from the Latin word self, which means a brand that values creating beauty notes for customers through honest conversations. IPSA believes that skin is inherently capable of self-renewal and self-beautification, and that it is IPSA's mission to stimulate the vitality of this beauty.
Founded in 1987 in Japan, IPSA has discovered that every woman's skin has a potential for spontaneous beauty, which can be channeled with the help of the right care or efficient ingredients. In order to discover this potential beauty, IPSA is committed to the research and development of advanced scientific ingredients. In addition, IPSA pioneered the launch of the IPSA Skin Tester, which uses accurate instruments and data analysis to understand each woman's skin condition, so as to "prescribe the right medicine". The move became a first in the beauty industry, and other brands were eager to follow suit. In terms of packaging, in order to meet the high-grade needs of modern women's internationalization, IPSA has won the favor of every woman with a novel and concise packaging style. In addition, the IPSA counter is also equipped with an intimate "free trial area", allowing customers to try IPSA products for free in a stress-free environment, creating a comfortable and relaxing experience space.
There are two main concepts of IPSA's exclusivity:
Tailor-made "prescriptions" --------This kind of "individual-specific" maintenance concept is the real practice of the ideal of prescribing the right medicine and tailoring it.
The skin's "self-renewal ability"
What is the skin's "self-renewal ability"? It is an innate and basic ability that everyone has. But when the skin is out of balance or cosmetics are used incorrectly, this natural skin self-defense can slow or stop.
IPSA has found that by awakening this autonomic renewal ability in cells, the skin's condition can be spontaneously improved, which is equivalent to bringing out the latent beauty that each person is born with.
IPSA also believes that all further skin care must be based on skin improvement in order to be meaningful.
