Originated in Australia in 1902 and joined the L'Oréal Group in 1988, the FlameLook Makeup/Prodigy Extreme Beauty Essence series of skincare products are well-known in the industry
Helena Rubinstein is the world's first international makeup brand founded by Ms. Helena Rubinstein, who has an elegant temperament and a legendary life, at the beginning of this century, and is known as the "scientific pioneer in the beauty industry".
Born in Poland in 1872, HR Helena moved to Australia at the age of 18 to work in pharmaceutical formulation. As a result, she is adept at using pharmaceutical formulation technology in the formulation of her skincare products. Since 1902, when she opened her first beauty salon in Melbourne, Australia, the HR Helena brand has spread to 51 countries and has become a true beauty kingdom.
The HR Helena brand is dedicated to women who want to benefit from cutting-edge technological achievements and experience the amazing achievements of tomorrow's beauty industry. With the support of the world's most powerful beauty technology research laboratory, it has always been based on the brand concept of "advanced medical technology of skin care, and new concepts of makeup leading the times", whether it is a breakthrough skin care product that integrates the most advanced medical and plastic surgery technology, a "personalized skin care plan" that embodies a unique skin care concept - balanced conditioning program and deep repair program, or a trendy cosmetics that condenses outstanding scientific and technological achievements, noble packaging, rich texture and novel creativity, HR Helena relies on its forward-looking vision. Blaze new trails and set new standards for the future of beauty and skincare.
In 2000, HR Helena brand entered China, bringing high-tech skin care and fashionable makeup to China to meet the needs of beauty-loving women.
Indispensable
Since 1939, when Ms. Helena invented the first automatic waterproof mascara, the HR Helena brand has established an indispensable position in the world of makeup. Today, HR Helena is still pioneering the makeup trend. For the autumn and winter of 2003, HR Helena launched the new FLAME LOOK, a makeup that scorched and sparkled like a flame. Inspired by modern architecture, HR Helena was inspired by the bold and innovative design of the building, which inspires HR Helena to create a sculptural three-dimensional beauty that is expressed through the light and shadow of the skin. In conjunction with FLAME LOOK, HR Helena has launched a range of products – Infinite Volume Mascara, Tiny Monochrome Eyeshadow and Starlight Shine Lipstick – designed to achieve the ultimate in harmony between every inch of skin. In order to allow more women to share HR Helena's latest makeup looks on 03/04, HR Helena held two makeup classes for its members of Beauty Pioneer in Bali Laguna, Shanghai, which is full of art and nature.
An international makeup brand
Helena is one of the founding brands of the modern beauty industry, the founder of the brand, Ms. Helena, founded the world's first beauty salon, the first to propose personalized care for different skin types, and created many firsts in the beauty industry. For more than a century, innovation has been at the heart of the HR brand, drawing on cutting-edge technologies from a wide range of disciplines, including biology, medicine, chemistry and dermatology, to deliver products that rival the results of cosmetic surgery. The effectiveness of each product is confirmed by experienced experts, clinical and consumer tests. At the same time, Helena's deep friendship with artists such as Picasso and her pursuit of art have also deeply entered the soul of the brand, so that the brand has never stopped drawing inspiration from art, and continues to provide innovative makeup formulas for women who have the highest requirements for beauty.
A work of magnitude
Helena has a complete range of skincare products for women of different ages. HR Helena's star "PRODIGY Extreme Beauty Essence Series" is HR Helena's perfect example in the field of anti-aging skin care. It took 7 years and a huge investment, HR Helena R&D personnel found the 5 core problems of skin aging through a large number of observations, tests and experiments, and found 15 kinds of the most effective ingredients to solve the 5 major skin aging problems among thousands of precious materials. Steadily and long-lasting release of the vitality needed to maintain the skin's youthfulness. Since its launch, the product has been well-known in Europe and Japan, where the high-end cosmetics market is the most prosperous, and has won numerous awards, especially by beauty industry insiders. At present, there are counters in 9 cities across the country.
