Founded in Denmark in 1982, Denmark is the world's leading manufacturer of gold and silver jewelry, an internationally renowned fashion jewelry brand, and an enterprise integrating fashion jewelry design, production and sales
Founded in 1982 in Copenhagen, Denmark, PANDORA designs, manufactures and sells handcrafted contemporary fashion jewellery made from precious materials at affordable prices. PANDORA products are available in more than 100 countries and territories on six continents, with more than 8,100 points of sale, including approximately 2,100 specialty stores.
PANDORA employs more than 21,500 people worldwide, 70% of whom are responsible for the jewellery making process in Gemopolis, Thailand. The company is listed on the NASDAQ OMX Copenhagen stock exchange and generated a total turnover of DKK 2,030 million (approx. EUR 270 million) in 2016.
Pandora Jewelry (Shanghai) Co., Ltd. is a wholly-owned company established by the famous Danish jewelry brand PANDORA in Chinese mainland. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA is known worldwide for its high-quality fashion jewelry. With offices in Europe, North America, Asia and Australia, the products are sold to more than 55 countries on six continents.
The wide variety of unique Pandora jewelry designs is sold through more than 10,000 outlets worldwide, including more than 450 Pandora brand concept stores. In 2000, Pandora's charm bracelet concept was launched in the Danish market. This concept has gained consumer acceptance. In the years that followed, encouraged by growing demand, the company began to expand internationally, entering new markets such as the United States in 2003 and Germany and Australia in 2004. In the years that followed, Pandora rapidly expanded its market presence, driven by third-party distributors and strong production capacity in Thailand, from a Scandinavian platform to an international marketing and sales platform. Currently, a Pandora trinket is sold worldwide every second.
Our mission is to "provide high-quality, handmade, and contemporary luxury jewelry products at reasonable prices for women around the world", and the idea of designing bracelets made from precious, high-quality materials was born based on this philosophy. The bracelet is made of sterling silver, 14K yellow gold and precious stones. Each trinket tells a story. Each piece can be combined and matched at will, creating a more personalized look.
