Jieyang Yangmei Gem & Jade Co., Ltd., a well-known jade brand, began in 1905, a large domestic jade jewelry enterprise group, selected into the national intangible cultural heritage list, the largest jade processing, production and trade base in China
Yangmei Jade Professional Village, located in the middle of the beautiful Chaoshan Plain, a famous historical and cultural city in Guangdong Province, the suburbs of Jieyang City, the total area of the village is 6.68 square kilometers, a total of more than 700 households, more than 3,000 people, now, 95% of the villagers are engaged in the design, processing, production and marketing of Yangmei characteristic brand jade.
Retrospectively, the ancestors of Yangmei have gone through three stages since 1905 when the curtain of the development of the jade industry was opened, and it has gone through three stages from germination to great development.
In the first stage, from the end of the Qing Dynasty to the liberation of the whole country, a small number of villagers engaged in small trading of old jade, processed old jade, and earned wages from it. This is the embryonic and groping stage.
The second stage, from the 50s to the 70s - this period, Yangmei people through the streets and alleys to purchase old jade and all kinds of gold and silver jewelry, with the increasing number of employees, processing methods continue to innovate, the scale continues to expand, the variety continues to increase, the purchase of products through the collective establishment of the Yangmei old miscellaneous recycling jade group, a steady stream of sales to Guangzhou import and export company and trade fairs, and later developed to direct sales throughout the country and even Hong Kong, Macao, Taiwan and other regions, this period is the formation stage of Yangmei jade professional village.
The third stage: after the 80s - reform and opening up to Yangmei brought vitality, the vast majority of the villagers engaged in jade business, at first to Yunnan, Ruili, Tengchong and other places to purchase jade raw materials, in 1995 directly to Myanmar to purchase jade raw materials, since then jade mining, sawing jade, jade carving, jade appreciation, jade appreciation and marketers and other professional and technical personnel in practice continue to emerge, all kinds of high-grade jade collection Yangmei, and under the carving of Yangmei famous teachers formed a variety of postures, exquisite Yangmei jade; At present, Hong Kong, Shenzhen, Beijing, Shanghai, Guangzhou, Kunming and other places have opened Yangmei jade stores. This is a period of great development of collectivization and specialization of Yangmei Jade Professional Village. The rapid development of the jade industry has made Yangmei a well-known "hometown of gold and jade" at home and abroad.
A hundred years of struggle, Yangmei people give full play to their own wisdom and hard-working, thrifty and simple spirit and good moral concepts, with diligent hands to build their own beautiful home, to create a good business environment, Yangmei jade is built is the vicissitudes of Yangmei Village for a hundred years, Yangmei people unyielding and hard work witness. Yangmei Yudu covers a total area of 25 hectares, composed of jade exhibition center, commercial and residential buildings, villas and four-star Yangmei International Hotel and other buildings, set design, processing, production, trade, expo, tourism, shopping, entertainment, commercial and residential in one, the second phase of Yudu Garden is about to start construction is currently the country's largest, the most concentrated marketing of high-grade jadeite professional market, has become the country and even Southeast Asia and other countries and regions to bring together design, processing, production, trade treasure. In April 2005, the Asian Jewelry Federation awarded Jieyang City the title of "Asian Jade Capital".
The craftsmanship is unique and the brand is prominent
"The Book of Rites" has "jade is not cut into a vessel", Yangmei famous craftsmen, the north and south of the exquisite jade carving style and Chaoshan wood carving, stone carving, tide embroidery and other techniques and crafts in one, to create a characteristic brand of Yangmei jade, the main feature is the image is realistic, small and exquisite, with "strange", "clever", "fine", "special" to win.
The reason why Yangmei jade brand is favored by colleagues at home and abroad and consumers is because it has four characteristics: high quality materials, exquisite skills, elegant taste, and good quality and price. First, the selection of high-quality raw materials from Myanmar in the northern Myanmar Savage Mountains (Hpakant Jade Field), the products are pure natural A goods, or Xinjiang and Russia white jade raw materials. Second, the skills are exquisite. In the long-term exploration and practice, Yangmei people have gradually mastered the unpredictable laws of magical jade, exquisite art, and created a variety of jade carving products with high artistic appreciation value. The innovative technology of Yangmei jade carving has greatly promoted the development of jade carving technology, and has recorded a strong color and heavy ink in the history of jade carving in China. Third, the rhyme is elegant. There are more than 2,000 styles of Yangmei jade products. The jewelry with all kinds of style, the carvings in a variety of forms, not only the solemnity, nobility and elegance of the royal court craftsmanship, but also the elegance, beauty and charm of the Jiangnan folk crafts. Fourth, good quality and real price. After the jadeite jade is in the hands of the ingenious Yang beauty, the famous craftsmen have poured a lot of effort and sweat into each link from the creation and design, the measurement of materials to the application of art, and the careful carving, so that the pieces of jadeite are carved into exquisite jade carvings, and the exquisite craftsmanship makes it dazzling and more charming. Yangmei jade is reasonably priced, good quality and real price, and has been recognized by the majority of consumers. Many medium and high-end jadeite ornaments have become sought-after treasures for collectors at home and abroad.
Ambition to create the world's best jadeite market
Popularity is an intangible and huge wealth pursued by any social organization, especially a business. Yangmei people realize that with the integration of the world economy, the jewelry and jade market will face unprecedented opportunities and challenges, how to adapt to the needs of the new era, keep pace with the times, bring forth the new, carry forward the tradition, pay attention to integrity, give full play to the existing advantages, and create the world's best jadeite market. Since 2002, with the support of the local party and government, Yangmei has set up the Jieyang International Jade Festival in China from October 21 to 25 every year, which has become a grand festival in the craft jewelry industry and attracts jewelers from all over the world.
At present, Yangmei is the country's largest and most concentrated design, production, processing, palm marketing of jadeite boutique treasures, is a gathering of businessmen, worthy of the name of the hometown of gold and jade. In order to gain a firm foothold in the global economic integration market, it is necessary not only to have a scientific marketing strategy, but also to consolidate the quality brand, and at the same time enhance the overall strength, as always, with domestic and foreign jewelry experts, scholars, peer owners to exchange and learn from each other, work together in the same boat, promote common progress, and create business opportunities for development. In this way, we can continue to pursue higher-level development goals and achieve the ideal of win-win for peers. Let us work together to carry forward the 8,000-year-old jade culture, display the brilliance of jewelry in the new century, promote the exchange of jade culture information, promote the popularization and prosperity of jade culture, and jointly hold up this colorful world of pearls and jade.
