The jadeite jewelry carving technology industry is well-known, the largest supplier of jadeite raw materials and jadeite jewelry products in China, and a service provider of the whole industry chain of jewelry and jadeite, integrating jewelry and jadeite/network finance/small loan/pawn financing/capital management
Dongfang Jinyu Co., Ltd. is currently a listed company in the domestic jadeite industry, the company was listed on the Shanghai Stock Exchange on June 6, 1997, has been listed for 20 years, and has successfully transformed the jewelry and jadeite industry for 12 years. In 2016, the sales revenue was 6.59 billion yuan, the net profit attributable to shareholders of the listed company was 250 million yuan, and the basic earnings per share was 0.18 yuan. As of December 31, 2016, the company's total assets were 9.35 billion yuan and net assets were 3 billion yuan. The company is the vice president unit of China Jewelry and Jade Jewelry Industry Association, a comprehensive member unit of Shanghai Gold Exchange, and an executive director unit of China Gold Association, and the company is the general title sponsor of the 2012 Miss World Jewelry Contest and the exclusive title sponsor of the 55th Miss International Contest in China. The company has reached a long-term strategic partnership with China Gold.
Dongfang Jinyu has realized the integrated operation from jadeite raw material procurement to R&D and design, wholesale and retail, franchising, industrial financial services, etc., and has gradually developed into a whole industry chain service provider of jewelry and jadeite, integrating jewelry and jadeite, network finance, small loans, pawn financing and capital management.
Dongfang Jinyu has been favored by investors and consumers in the capital market and terminal consumer market. The company implements the channel strategic layout of 1 10 N, strengthens the upstream control ability of jadeite rough, and gradually realizes the national layout of terminal retail. (1 is the headquarters in Shenzhen, 10 is the self-built large-scale self-operated flagship store in large and medium-sized cities with national regional radiation capacity as a regional growth pole, and N is the terminal store that expands to the sub-region).
Relying on the Shenzhen headquarters, the company has branches and super-large-scale flagship stores in Beijing, Guangzhou, Shenzhen, Wuhan, Shenyang, Changsha, Shijiazhuang, Zhengzhou, Kunming, Lhasa, Xuzhou, Tengchong, Melbourne and other places with the mission of promoting the essence of Chinese culture and the national brand going to the world, and taking "passing on the love from generation to generation ▪" as the brand appeal.
