Founded in Austria in 1895, Swarovski's full line of products belong to crystal products, which are famous for the world's advanced precision cutting technology and dazzling crystal products, and the cute and delicate Bear Story is its representative series
Born in Austria in 1895, SWAROVSKI is renowned for its advanced precision cutting techniques and dazzling crystal products. Now it has developed from a manufacturer of precision-cut crystal jewelry stones to a world-renowned fashion brand.
Since 1895, Swarovski has been following the philosophy of its founder, Daniel Swarovski, in the art of crystal cutting. His passion for innovative design has earned Swarovski a reputation as an internationally renowned fashion jewellery and accessories brand. To this day, the Swarovski family continues this tradition and creates unique fashion styles for girls from all over the world.
The Swarovski catalog includes a selection of the brand's carefully crafted jewelry, accessories, home décor, figurines, sunglasses and watches, all made with Swarovski's patented technology and precision-cut clear and colored crystals.
Swarovski's sparkling creations are also a great gift. Each season, Swarovski launches a new collection, from unconventional everyday accessories to eye-catching jewellery and dinner pouches to suit all tastes and needs. In addition to innovating in design, Swarovski has developed a number of new technologies to create the best crystal products. Techniques such as beading, pavé, edging and claw stone inlays also give the pieces a more delicate and sparkling crystal.
From the idea to the launch of the collection, Swarovski's creative process is both distinctive and productive. With a focus on trend planning, design and branding, Swarovski creates a captivating story for each product while incorporating more than 120 years of savoir-faire. Coupled with the research and development of materials and technologies that keep pace with the times, Swarovski has firmly established a leading position in the cutting crystal market.
