EASTPAK, originated in 1970, a subsidiary of VF Company in the United States, is committed to the promotion of high-end brands, focusing on the production and sales of solid and durable bags and equipment, brand domestic agent: Shanghai Yunjin Brand Management Co., Ltd
EASTPAK is an American luggage manufacturing brand, which is a world-famous professional bag and equipment brand. It is the first to combine the tough DuPont patented fabric Codura (Codura) with the backpack, which greatly enhances its durability and its own value, and also absorbs well-known fashion designers from many countries to continuously launch co-branded collections, constantly challenging various colors and innovative patterns to capture countless teenagers.
It is a brand of VF, one of the largest apparel companies in the United States, along with many famous brands (such as THE NORTH FACE, Vans, LEE, NAUTICA, JanSport).
In 1960, Monte Goldman founded EasternCanvas Products, lnc., a company that subsequently focused on the production and manufacture of U.S. Army military bags
In 1976, Monte Goldman, persuaded by his son, began producing backpack products for consumers and using the name EASTPAK
IN 1977, EASTPAK PARTICIPATED IN THE FIRST TRADE SHOW AND RECEIVED AN ORDER OF $20,000. In the years that followed, sales of non-military products reached $500,000
In 2000, VF acquired the EASTPAK brand
IN 2003, EASTPAK DEBUTED A SERIES OF LIMITED EDITIONS AND COLLABORATED WITH RENOWNED ARTISTS
In 2005, EASTPAK entered the fashion industry and opened its first clothing store in Milan, Italy
In 2009, EASTPAK officially entered China
TODAY, EUROPE IS THE MOST POPULAR REGION FOR EASTPAK; IN NORTH AMERICA, JAPAN AND SOUTH KOREA, EASTPAK HAS ALSO BECOME THE FIRST CHOICE FOR TRAVELERS, SPORTS ENTHUSIASTS AND FASHIONISTAS, AND IN RECENT YEARS, EASTPAK HAS SPONSORED A LARGE NUMBER OF KOREAN TV DRAMAS, WHICH HAS MADE EASTPAK USED BY SOME CELEBRITIES SUPER POPULAR.
THE OFFICIAL PRICE OF THE EASTPAK CLASSIC BACKPACK IS BETWEEN 50 AND 100 EUROS. VF mainly promotes JanSport as a low-to-mid-range backpack brand, while EASTPAK is positioned in the mid-to-high-end.
Shanghai Yunjin Brand Management Co., Ltd. was founded on July 2, 2014. Located in Shanghai, China (Pilot Free Trade Zone). The company mainly acts as an agent for the operation and management of internationally renowned luggage, shoes, hats, clothing and apparel brands in China, aiming to provide high-quality management, maintenance, upgrading, promotion and other services for the brand enterprises and retailers it represents, and promote the good development of the brand in the Chinese market.
At present, the company has established a long-term strategic partnership with VF, the largest clothing group in the United States. Since August 1, 2014, VF has officially authorized Shanghai Yunjin Brand Management Co., Ltd. to be the general agent of Eastpak in China, specializing in the operation and promotion of EASTPAK brand in China.
In addition, through close cooperation with well-known domestic e-commerce platforms such as Tmall, JD.com, Vipshop, Meimeihui, Catwalk.com, Yang Wharf, Shanghai Yixuan Information Technology Co., Ltd., etc., Shanghai Yunjin Brand Management Co., Ltd. has established an extensive sales and service network, maintained a monthly performance growth of more than 300%, and won the recognition and trust of brand owners and platform owners.
