Famous trademark of Guangdong Province, top ten brands of leather goods, known for the handicraft of the national leather industry, focusing on national leisure women's bags made of handmade leather, a very representative new force in domestic leather enterprises
"Honggu" is one of the brands of Guangzhou Honggu Leather Co., Ltd. The Honggu brand originates from Shuhe, Lijiang, and is the inheritance and continuation of the history and culture of Shuhe Leathersmith 600. The company positions the Honggu brand as the leather brand of the Chinese nation, takes the excavation and promotion of the exquisite leather handicraft of the ancestors as its own responsibility, and is committed to promoting the handicraft culture of the national leather industry.
Honggu brand products are mainly ethnic and casual style women's bags, and the products are all made of handmade leather.
Guangzhou Honggu Leather Co., LtdFounded in 2002, it is a professional leather goods company integrating R&D, design, production, sales and brand operation. The company is headquartered in Huadu, Guangzhou, which has the reputation of "the world's leather capital", and has two production bases and logistics centers covering an area of more than 60,000 square meters in Baiyun District, Guangzhou and Zigong City, Sichuan, two R&D centers in Guangzhou and Beijing, and a brand cultural industry cluster in Lijiang, Yunnan.
The company takes "brand franchising, chain monopoly" as its business model, and has three independent brands of "Honggu HONGU", "SISI Xiqian" and "M2M", with a market network covering more than 150 cities in 31 provinces, municipalities and autonomous regions across the country, with more than 1,500 sales outlets and annual sales of hundreds of millions of yuan.
The company has been focusing on the pursuit of quality and taste, aiming to provide consumers with high-quality leather products and services, the company took the lead in passing the ISO9001 international standard quality system certification, and obtained the leather mark use certificate, is one of the outstanding national enterprises with great development potential in China. At the same time, the company is also a member of the China Leather Association and the core enterprise of the Guangdong Leather Industry Association.
At present, through the establishment of standardized production processes and standardized management models, the company enhances the vitality of the enterprise with a modern enterprise management system and efficient management methods, consolidates the brand foundation, establishes a sound internal operation system, and provides strong support for the national chain stores to promote the rapid growth of sales performance. Over the years, Honggu has always adhered to the corporate mission of "helping people better show themselves", carried forward the exquisite leather handicraft, and became a very representative new force in domestic leather goods enterprises.
Since its establishment, the company has been taking "sincerity, innovation, and win-win" as its corporate values, building a "world-class fashion ecological group" as its corporate vision, building a corporate culture with "family, partner" as the core, advocating business strategy-oriented to improve system thinking ability, adhering to the enterprise spirit of "collaborative struggle, pursuing excellence", and creating a result-oriented 4R scientific management model.
In 2010, the company invested nearly 100 million yuan to improve the construction of seven major systems, including human resource management, product research and development, branding, marketing, and IT informatization; Honggu Business School was established, eight courses were opened, and local enterprises should change from "Made in China" to "Created in China", pay attention to the new thinking of professional talent training, and realize the high-quality and professionalism of professional talents; Take the lead in the industry to introduce product integrated R&D and EIP, BI and other information management systems, realize the modern management transformation of the enterprise, promote the comprehensive upgrading of marketing, R&D and brand, and strive to create excellent products, excellent teams and excellent Honggu!
Since its establishment, Honggu has overcome all the obstacles, constantly forged ahead, and expanded the scale of the enterprise. In the new journey, Honggu people will abide by their beliefs, adhere to the "unity of thought, implementation, image and service", and create a "world-class fashion ecological group" under the guidance of the spirit of self-breakthrough and transcendence and innovation.
