A well-known sunglasses brand, founded in Canada in 1964, is good at combining fashion elements with high-tech materials, fully showing the texture of metal and the softness of plates, and is an enterprise integrating high-end products such as brand glasses/jewelry accessories/precious watches
In 2011, Xiamen Lu Wanda Industrial Development Co., Ltd. and PORTS Co., Ltd. cooperated to operate a diversified luxury brand company: Xiamen Weijue Optical Co., Ltd., whose business scope covers high-end products such as brand glasses, jewelry accessories, and precious watches.
Boots Ports Garment (Xiamen) Co., Ltd. is a wholly foreign-owned enterprise, located in the pleasant scenery of the international garden city of Xiamen, with more than 5,000 employees, has developed into a design, manufacturing, marketing, distribution and retail in one of the international fashion and high-end goods company, and successfully listed in Hong Kong. According to the latest survey report of UBS (UBS, one of the world's three largest investment banks), the company's shares have a first-class investment value.
The company mainly produces international famous fashion brands (originated in Canada, has a history of 45 years), has its own professional design team and production system, and has been involved in the department store retail industry, in New York, Toronto, Hong Kong, Beijing, Shanghai and other places with offices, has formed a sales network all over the country and abroad. In 2004 and 2005, the apparel brand was awarded the "Capital Outstanding Apparel Brand" by the famous Hong Kong financial magazine "Capital" for its outstanding performance. Dunhill, a British classic century-old brand, and Zegna, Italy's No. 1 clothing brand, won this award in 2002 and 2003 respectively.
After nearly half a century of rapid development around the world, PORTS has become an influential international luxury brand. In 1993, China entered the fledgling fashion industry, bringing a new fashion concept to Chinese consumers, and quickly became popular with consumers.
Weijue company has PORTS brand series glasses inherited from the parent brand "Less is more" (the more concise the form, the richer the connotation) design concept, clear and clear market positioning, is committed to the elegant taste, the pursuit of perfect quality of life, to provide exquisite workmanship, excellent quality, perfect details of glasses products. From the early stage of product research and development, supply chain model, to the later stage of sales terminal maintenance, as a cooperative operator of PORTS, the company's unique model is quietly enhancing the influence of the brand in China's eyewear industry, and is a successful example of brand derivative accessories operation in the industry. As an important accessory to continue to expand the brand's influence, it meets the requirements of brand fans. With the professional qualifications and high brand awareness of the eyewear industry, we exclusively enjoy the exclusive right to operate brand glasses in China, comprehensively expand the business in China, successfully promote the series, and achieve a solid market share, occupy a pivotal position in China's glasses industry, enjoy excellent market reputation, and are deeply respected and trusted by our customers. The company has a huge market sales network, covering 32 provinces, municipalities and autonomous regions in Chinese mainland, and more than 95% of the glasses retail enterprises in major and medium-sized cities across the country have established long-term and close cooperative relations with the company. At present, the company has nearly 500 customers and nearly 1,000 retail outlets. In order to maintain the image and vitality of the brand, the company does not hesitate to invest a lot of money and manpower every year, and spares no effort to introduce brand knowledge and professional training throughout the country, which is deeply trusted and supported by consumers.
After more than ten years of unremitting efforts, it has gradually evolved from the original brand derivative to the earliest tentacle of the PORTS brand into eyewear consumers, and is an indispensable and important member of the PORTS fashion kingdom
1961: (Boots) The brand was born in Toronto, Canada
1994: (Boots) brand enters China
1998: (Boots) Eyewear was launched by the exclusive operator Xiamen Lu Wanda
2007: (Boots) Eyewear occupies the first place in the list of the most influential brands in China's eyewear industry
2008: Luwanda became an international high-end glasses brand operator
2011: Xiamen Lu Wanda Industrial Development Co., Ltd. cooperated with PORTS listed company to jointly establish Xiamen Weijue Optical Co., Ltd. to expand BMW Watches, Ferrari eyewear business and agent other brands of eyewear business.
