Safilo Glasses (Shenzhen) Co., Ltd., Polaroid Polaroid, originated in the United States in 1937, the inventor of polarizers, a well-known brand in the global polarizer market, with the perfect combination of function and fashion best-selling domestic and foreign markets
Polaroid Eyewear is the inventor of polarizers and the market leader in polarizing technology, symbolizing the highest quality and functionality in polarizing technology! Polaroid brand marketing global market has branches in the United Kingdom, Switzerland, Italy, Sweden, the Netherlands, Russia, and Chinese mainland, and has a complete and close global distribution network.
When unique lens technology is combined with experts in eyewear design and manufacturing. Polaroid's Thermofusion™ polarization technology provides the technical support for the unique UltraSight™ lenses, which completely block glare, provide the best UV protection and outstanding quality, and provide customers with perfect vision at an attractive price/performance ratio.
Polaroid Eyewear, part of the Safilo Group, is a global leader in optics and lens technology and sells products all over the world.
Brand story
Polaroid was a pioneer and expert in polarized lens technology, inventing the first artificial polarized lens in 1929. While studying at Harvard University, Edwin Land invented and patented the first artificial polarized lens that produced a polarized light effect.
In 1937, the Polaroid Company was founded, paving the way for the production of exceptional lenses and high-quality sunglasses, and to establish a successful brand.
Polaroid stands for "Polarizing Celluloid" and is the innovation that gave the company its name.
In 1937, the newly founded Polaroid sold its first pair of sunglasses, and that was just the beginning. Thanks to the tireless efforts of the engineers, Polaroid successfully exhibited the first 3D cinema glasses at the 1939 New York World's Fair.
The Polaroid Air Force and sports goggle collections made with Polaroid ® lenses are highly sought after by celebrities and combat heroes.
In 1950, Polaroid Eyewear launched the Cool Ray collection, the most advanced sunglasses at the time, to protect the eyes from reflected glare.
Polaroid's release of the unique Windsor rimmed sunglasses became the new trend in the 60s. On the other hand, in 1962, Polaroid produced its fourth millionth instant imaging camera.
Since 1972, Polaroid has been manufacturing polarized lenses with high-quality optical standards using a unique pressure polishing technology at its new European lens production site in Scotland. New inventions such as the first Polamatic series and polarized gradient lenses have had a long-term impact on the market.
In 1985, Polaroid teamed up with tennis star Boris Becker to release aviator sunglasses with interchangeable lenses. In the same year, the unique IMAGE product was launched, designed from sketches drawn by Kenneth Grange, founder of the well-known design agency Pentagram.
Polaroid's unique pressure polishing technology was used to successfully launch PTX4000 polarized lenses. Polaroid further expands production with the establishment of a second high-capacity lens production site in the Winding Valley of Scotland.
Polaroid releases its proprietary Thermofusion™ technology and registers its trademark; At the same time, the new UltraSight™ high-end polarized lenses were developed and successfully introduced to the market.
