Guangdong Fianne Leather Co., Ltd., founded in Hong Kong in 1979, focuses on the peculiar design style of the combination of East and West, and is a well-known mid-to-high-end women's bag brand operator in the Asia-Pacific region
Founded in 1979, the FION brand takes its name from Le Fion, a famous river in France that flows through Champagne-Ardenne, the land of the finest champagnes. This name, which exudes a faint smell of champagne, not only gives the FION brand a noble and elegant brand connotation, but also shows the delicate and exquisite craftsmanship like champagne foam.
For more than 30 years, FION's professional design team has maintained the pursuit of craftsmanship and quality. FION brand concept - "The Way You Are" advocates that women should have their own fashion ideas, maintain moral requirements, give contemporary women who understand moral life unique fashion taste, and convey the career attitude of women in the new era to seek self and individuality.
History
In the early 80's, FION first entered the Japanese market and became very popular in this market that values brand morality and fashion trends, and the quality and design style of its products were once again recognized. Since then, FION's product design has not only preserved the noble and luxurious design elements of Europe, but also incorporated the elements of oriental women's hobbies, and invented the peculiar design style of the combination of East and West. The raw materials of the products have also been changed from a single European one to one based on Europe and Japan, ensuring the abundance of raw materials. Since then, FION has successively entered Macau, Taiwan, Singapore, Malaysia and Indonesia.
In the nineties, FION began to enter the Chinese mainland market, and years of product design accumulation made FION have a unique advantage in China's fashion soil, and the favor of beauty-loving women made FION agile and strong in Chinese mainland. Today, FION has an international footprint and is sold in more than 400 sales outlets around the world.
Design Advantages
Elegant, simple and exquisitely crafted, FION fully expresses the chic and independent side of urban women. Dozens of material craftsmen who have been in the industry for more than 10 years have provided material security for FION, designers from all over Europe at the forefront of fashion continue to innovate for FION, increase fashion elements, and a variety of fresh series are born every season, and each new series of peculiar designs express the self-personality of new women and meet their needs in different social places.
