
Guangdong Mescal Sports Co., Ltd., SUPER-K Shipugao, a famous American brand introduced in 1997, specializes in the research and development/production/sales of sporting goods and animation supplies
Shipugao is the first sports brand introduced by Hong Kong Huaxing Company in 1997, with a history of 14 years. The brand strictly controls the production quality in accordance with European standards, with high quality and low price, and has entered the major supermarket-level markets with its popular image, and has won high praise from customers for its high-quality service. At the same time, it has also established long-term partnerships with many internationally renowned business organizations, such as Wal-Mart, Jusco, etc. In the near future, the company will extend to every corner of the sports field.
Guangdong Mescal Sports Co., Ltd. (hereinafter referred to as Mescal) is a subsidiary of Hong Kong Union Bright International Holding Limited, after decades of accumulation and precipitation, the company has developed into a leading brand operator and channel integrator in the mass sporting goods industry in China.
After years of hard work and cultivation, the company has formed a multi-level brand pattern and a full range of product portfolio. At present, the company has three well-known self-owned sports brands in the industry, "Mescal", "Zudis" and "Shipugao", with more than 3,000 product categories covering more than a dozen categories such as balls, rackets, roller skating, fitness equipment, water supplies, shoes and clothing, bags, etc. The company has obtained the production and operation authorization of internationally renowned brands such as Disney, Hello Kitty, Barbie, MARVEL, Cell, Ferrari, Manchester United, Barcelona and ROCES, creatively combining the sports industry with the animation industry, and launching children's sports series, which has been widely praised by the society. At the same time, the company has established good cooperative relations with many well-known sports brands such as Spalding, Wilson, Yonex, etc., which further enriches the company's product categories and levels, and better meets the consumption needs of customers of different types and grades. By investing in the establishment of Zhaoqing Chuanyue Sports Industry Co., Ltd. (Industrial Park), supporting first-class equipment for production, with high quality to ensure the good product experience of users, but also with the determination and perseverance to focus on the operation of sporting goods, and most of the country's high-quality production factories have become partners.
The company has a huge marketing network and diversified sales channels. At present, the company's marketing network covers 76 countries and regions around the world, and the company has established more than 1,000 distribution outlets in more than 260 large and medium-sized cities in China. At the same time, the company actively expands online sales channels, not only builds its own e-commerce platform, but also establishes cooperative relations with e-commerce companies such as Jingdong Mall, Taobao, Excellence, Vipshop, Yihaodian, Amazon and so on. The perfect ERP system and logistics distribution centers in Guangzhou, Beijing, Shanghai and Wuhan ensure the smooth logistics operation and information chain. In the future, the company will make every effort to build a one-stop sports convenience store business strategy, fully control the brand value chain, create a full range of sports goods and provide one-stop service as the core, provide consumers with a full range of "high-quality, popular" sports products, contribute to the development of China's sports industry, and move the pace of "Created in China" to the world.