A series of professional sports products developed for professional athletes and amateur sports enthusiasts in the Li Ning brand system, a leading sports brand in China, is committed to the development and production of high-quality, high-performance professional sports equipment for competitions and training auxiliary equipment
Li-Ning professional sports equipment is a series of professional sports products developed for professional athletes and amateur sports enthusiasts in the Li-Ning brand system. The categories involved include: ball games (football, basketball, volleyball, tennis) competition and training equipment products; Equipment for competition and training in athletics, fencing, wrestling, boxing, martial arts, water sports, taekwondo, archery, weightlifting, cycling.
Li Ning Professional Sports Equipment has always adhered to its core strategy and mission, focused on brand promotion and product innovation, and achieved differentiated competition. Focus on the essence of sports, and use sports to inspire people's desire and strength to break through.
Li Ning Professional Sports Equipment is committed to R&D, production and sales of high-quality, high-performance professional sports equipment and training auxiliary equipment, and is committed to providing more professional products and better services for professional athletes and special sports enthusiasts.
The Li-Ning professional sports equipment project has the top marketing resources of the Li-Ning brand, and has carried out extensive cooperation with national professional events and various types of amateur-level sports events.
Phylogeny:
At the end of 2008, Li Ning Professional Sports Equipment Department (Beijing Lifang Lihe Sports Development Co., Ltd.) was established.
In May 2010, Li Ning professional sports equipment made a magnificent appearance at the 26th China International Sporting Goods Expo.
In August 2010, Li Ning Professional Sports Equipment sponsored the provincial track and field team to participate in the National Track and Field Championships.
In October 2010, Li Ning Professional Sports Equipment joined hands with the Chinese Wushu Association to sponsor the 4th World Traditional Wushu Championships.
In August 2011, Li Ning Professional Sports Equipment sponsored the Chinese Wushu delegation to participate in the Sino-US Wushu Exchange Conference.
In September 2011, Li Ning professional sports equipment was successfully unveiled at the 2nd China Health Qigong Expo.
In October 2011, Li Ning Professional Sports Equipment sponsored the Chinese Wushu National Team to participate in the 11th World Wushu Championships.
In May 2013, Li Ning Professional Sports Equipment returned to the essence of sports on behalf of Li Ning Group, and the Sports Expo showed the future of professional sports goods.
In 2014, Li Ning sponsored the 14-15 season of the CBA League, and Li Ning basketball became the official designated ball for the CBA League.
