Founded in 1950 in Austria, the world's leading manufacturer of sporting goods, enjoys the reputation of "synonymous with tennis" in the industry, engaged in winter sports/racket/diving/footwear/yoga/fitness equipment and other products

Since 1994, HEAD has been the official manufacturer of tennis balls, rackets and tennis bags for the ATP, sponsoring the Tennis Masters Cup (TMC) and the ATP Masters Series (AMS). The new material and stable performance of HEAD tennis have indeed improved the competitive level of the players and the enjoyment of the game, and HEAD and ATP have jointly promoted the development of world tennis, and countless athletes and enthusiasts around the world have benefited a lot. 

In 2006, 43% of ATP Tour tournaments used ATP-officially designated tennis balls under the HEAD or Penn brand 

53% of European Tour tournaments use HEAD or Penn-branded ATP official designated tennis 

40% of the North American Tour uses Penn's ATP Official Designated Tennis   

HEAD fully supports tennis in China

In 2007, HEAD officially authorized Perero (Fujian) Sporting Goods Co., Ltd. as the sole brand agent and licensor in Chinese mainland. Perero's mission is to bring international sports fashion to China through the agency and operation of internationally renowned sports brands, with the concept of "from sports, fashion interpretation, return to life". Perero will introduce HEAD's full range of clothing, footwear, equipment and other products to the Chinese market, so that Chinese consumers can enjoy world-class high-quality sports products and services.

Through scientific planning and design, HEAD terminal will become the first time to release the HEAD brand and products information platform, and become a window for in-depth communication between the HEAD brand and consumers, and will also bring Chinese consumers a more contemporary and vivid brand experience.

Excellent shopping environment

In order to fully implement HEAD's international brand image in China, the design, decoration and display of goods in each store of HEAD China are carried out by the full-time staff of HEAD Shanghai headquarters in accordance with HEAD's international standards, with the aim of allowing all Chinese consumers to experience an excellent shopping environment.

Professional image packaging

HEAD has packaged dozens of tennis courts, badminton courts and clubs across the country, and packaged the courts in an all-round way through wind nets, ball nets, outdoor advertising, staff clothing and other forms, further expanding HEAD's brand influence among the tennis crowd.