The top ten brands of swimwear, which began in Australia in 1914, have developed from an underwear manufacturer to a top swimsuit manufacturer, a number of swimsuit technology innovators, and shark skin swimsuits have set off a revolution in the industry

Speedo is a sports brand of the world-famous swimwear manufacturer SPEEDO. Originally from Australia, Speedo was founded in 1928 and has grown from an underwear manufacturer to a top-tier swimwear manufacturer. Since its inception, Speedo has had a deep connection with previous Olympic Games, and Olympians have won many honors in Speedo swimsuits, which has become the pride of Speedo. Speedo is a long-term partner and sponsor of FINA, sponsoring four of the world's top five swimming teams.

The SPEEDO Story:

Tracing the history of Speedo, following its trajectory from start-up to today's top sports brand, fully demonstrating the trend of the world's competitive swimming to a high level, Speedo sponsors a large number of influential swimming organizations today, and actively supports and invests in the development of young swimmers and elite athletes.

1910 Origin of Speedo: SPEEDO originated in 1914 and only gradually developed into a famous brand name by 1928. The company was founded by Alexander MacRae, a young man from Scotland, who moved to Australia from Scotland in 1910 and opened a lingerie factory called MacRae Hosiery. MacRae quickly expanded into the swimwear industry and the company's name was changed to MacRae Knitting Mills.