Founded in 1919 in the United Kingdom, Coast Viylella Group, a British passionate underwear fashion brand, specializing in the design, production and sales of underwear, pajamas, etc

The famous British BYFORD underwear brand interprets the British passion underwear fashion. Founded in 1919 and originating from Leicestershire, the famous British men's brand "Byford" is a well-known brand under the British "Coast Viyella" group.

PAX series products include cotton underwear, wool underwear, wool outerwear, shirts, pajamas, socks, scarves, etc. All products are designed and manufactured by professional designers adhering to the fine tradition of the British aristocracy, and are highly respected by the British aristocracy.

Since the PAX brand entered China in 1992, PAX has spread its sales outlets and specialty stores in many cities including Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, etc., providing services for professional men with taste and high quality.