Shanghai Zhaoyu Clothing Technology Co., Ltd., WOO, a well-known high-end clothing brand with a sense of design, specializes in the design and sales of high-end scarves and shawls
WOO brand was born in 2002 in Tianzifang, Shanghai, focusing on the design and production of scarves. "WOO Charming", taking the meaning of "charming", means using flowing lines and colors to charm women all over the world. And the English meaning of "WOO" is to explore. The Chinese traditional Chinese character "妩" character in the logo and the English "WOO" written with a brush are a mix of Chinese and Western. Inspired by traditional Chinese history and culture, WOO is constantly reinventing and innovating its designs. "How to bring art to life", "Transform the beauty of stillness, hanging on the wall into flowing beauty", and "Let the work speak for itself" have always been the design tenets of WOO Woman.
Brand memorabilia
In 2002, Shanghai Zhaowei Trading Company was founded; The "WOO Woman" brand was born in Tianzifang, Shanghai.
In 2007, the brand repositioned itself as a local luxury brand in China to prove the quality and taste of "Made in China" to the world. At the end of the year, the "WOO Woman" brand entered the Beijing market.
In 2009, he provided sponsorship for the cashmere scarves used by all the protagonists of CCTV's prime-time TV series "Seeing Flowers in the Fog".
In 2010, it was the first to launch the digital silk printed scarf that became popular internationally in the following two years.
In 2011, it began to cooperate with Luxe Corp, a well-known French consulting company, to guide and improve store image, e-commerce, product display, brand planning and international market expansion.
In 2012, Shanghai Zhaoyu Trading Co., Ltd. became one of the key brand enterprises supported by the Shanghai Municipal Government.
In 2013, Shanghai Fashion Week's "Woo Woman Release" Five Elements Special Release Show
In 2014, "Shanghai Fashion Week" Woo held a special release show, releasing Picasso, Dai and other series of scarves
