Originated in Jinan in 1862, China's leading brand of high-end customization, China's time-honored brand, Chinese clothing handmade skills have been included in the list of Beijing's intangible cultural heritage

Luxury worth the wait

Ruifuxiang's products are customized as the core, and they are involved in many fields such as clothing, accessories, fur, and home textiles. With a new brand image, innovative business model, accurate market positioning, adhering to the century-old production process, and insisting on innovation, we ensure that every product of Ruifuxiang strives for perfection from design to production, showing extraordinary quality. The advanced customization service revolves around the "nine processes", that is, a multi-person team composed of exclusive assistants, image consultants, body fitters, pattern makers, cutters, sewing masters, ironing artists, buckle technicians and embroidery technicians, so as to achieve "one team for one person" and provide a full range of intimate services for every customer. The birth of each customized product has to go through more than 20 parts of the body, more than 50 processing processes, and through the comparison of the "human body database" established by Ruifuxiang to best understand the body characteristics of the Chinese bride. Nowadays, Ruifuxiang has become a leading brand of haute couture in China, blending fashion and tradition, luxury and charm, and becoming the best choice for Chinese wedding dresses.

The mystery of a century-old legend

With more than 150 years of long history, Ruifuxiang has been favored by many officials and dignitaries since the end of the Qing Dynasty, and many famous artists still have a soft spot for Ruifuxiang until modern times. The world-renowned high-quality management is due to its century-old technical precipitation, and more importantly, because it is a practitioner of business model innovation. Through chain management, we continue to expand the business area, and the business area has expanded from Shandong to Beijing, Tianjin, Qingdao and many other regions across the country, and the franchise stores have radiated hundreds of stores across the country, making full use of the advantages of resource integration to achieve annual sales of hundreds of millions of yuan. The range of products extends from cloth to dozens of kinds of clothing, fur, shoes, bedding, etc., as well as the main haute couture products of the new boutique experience store that landed in Beijing Century Jinyuan in 2012.

Mei Lanfang and Xun Huisheng were both frequent visitors to Ruifuxiang, and Mei Baojiu even treasured many sets of "national treasure" costumes and props from Ruifuxiang. Sam Walton, the founder of Wal-Mart, once said, "My initial inspiration for Wal-Mart came from an old Chinese business name, which got its name from a legendary insect that could bring money." It's probably the first chain in the world, and it's doing a great job. The "insect that can bring money" that Sam Walton said is the "worm", and this "ancient business" is none other than Ruifuxiang. It is also the unswerving business philosophy of "sincerity first, genuineness, no two prices, no deception", which has achieved the enduring Ruifuxiang for more than ten years.

A leader in Chinese craftsmanship

Ruifuxiang is a leader in traditional cheongsam hand-customization, Chinese traditional clothing production, traditional embroidery technology, traditional buckle technology and hand-sewing and other high-level Chinese customization services, as early as 2007, Ruifuxiang was rated as the intangible cultural heritage of clothing hand-made skills. It is precisely because of the gathering of a team of technicians with the highest level of traditional craftsmanship that Ruifuxiang has consistently ensured the impeccable production process of the goods and the leading position of Chinese craftsmanship.

At the same time, Ruifuxiang has a modern team of fashion designers, employing the world's top traditional clothing designers, and cooperating with outstanding modern fashion designers at home and abroad, regularly launching styles and patterns that keep pace with the times, leading the new Chinese fashion trend.

Brand innovation like never before

Through the transformation of the brand and industrial upgrading, Ruifuxiang has promoted the business and development model of combining traditional industries with Internet e-commerce, namely O2O B2B, and set up a professional brand and business operation team in 2012, adhering to the brand concept of "responsibility", "inheritance" and "innovation", adhering to the responsibility of developing a century-old Chinese time-honored brand, shouldering the mission of inheriting Chinese handicrafts, and developing and innovating brand diversification with the times from the perspective of the new era. The team has established the brand development strategy and industrial development direction, with the customized industry as the core, customer demand as the guidance, commodity as the cornerstone, emphasizing customer experience, and paying attention to word-of-mouth communication - the new Ruifuxiang's unique brand and business operation model, and is determined to become a high-end customized Chinese leading brand for diversified industrial development.