Shandong Ruyi Technology Group Co., Ltd., AQUASCUTUM, founded in 1851 in the United Kingdom, British tailoring, with a proprietary plaid pattern design is an eternal classic in the fashion industry, the application of waterproof wool technology of the original waterproof military coat is prestigious
Founded in London in 1851, Aquascutum has always used British tailoring techniques and fabrics, with proprietary plaid patterns, to design classic and fashionable men's and women's clothing. Famous for its original military coat, the Latin word "Aquascutum" means "defense of water". As early as the 19th century, Aquascutum was known in England for selling high-quality garments and successfully developed the world-famous waterproof wool. Its waterproof jackets are lined to keep soldiers warm and dry in rainy and cold weather. Therefore, during the two world wars, the brand made a name for itself by producing winter coats for multinational forces. Aquascutum has won the Royal Award for Industry for its excellence in garment production technology and has become the official tailor of the British Royal Family. Aquascutum's clientele includes not only prominent members of the British royal family, but also internationally renowned movie stars, and has always won the affection and affection of the world's high-class ladies and gentlemen.
Brand history
Founded in 1851 in Northamptonshire, the Midlands of England is renowned for its classic British tailoring, exceptional quality and meticulous craftsmanship.
In 1854, the Aquascutum trench coat, made of exclusive fabric, became an important piece of equipment for the British army at that time to combat the harsh weather.
In 1897, Aquascutum received a Royal Brand Certificate from the British Royal Family.
In 1909, at the beginning of the 20th century, European women began to abandon hats and long skirts, and Aquascutum followed the trend and launched its first women's collection.
In 1941, Aquascutum added a lining to the inside of its coat to make the coat more functional, more comfortable to wear, and both warm and waterproof.
In 1955, Aquascutum used a cotton tie pin fabric with a glittering effect on its raincoats.
In 1959, Aquascutum developed and used a rainproof fabric that no longer needed to be waterproofed after dry cleaning, and it was in demand worldwide.
In 1985, Aquascutum first blended wool and mohair to design and produce a waterproof black evening coat modeled after an Edwardian cloak, which won an international costume award.
In 2001, Ryan Gretel and Michelle Hertz took charge of the design of the Aquascutum.
In 2006, Aquascutum was designed with the British social scene of the time as the theme for the Fall/Winter 2006 collection, reminiscent of a jazz café in London of yesteryear.
In 2008, the Aquascutum Autumn/Winter fashion show – British ladies returned to the fashion scene.
In May 2009, YGM acquired control of Aquascutum in Asia, and YGM gave full play to the brand appeal of Aquascutum to seek greater breakthroughs in the mainland market.
In March 2017, YGM announced that the company had entered into a sale agreement with Shandong Jining Ruyi Wool Textile Co., Ltd. (Shandong Ruyi, SZ: 002193) on February 28, according to which YGM TRADING sold the entire issued share capital of Aquascutum Holdings Co., Ltd. to Shandong Ruyi for US$117 million (about HK$907.9 million) in cash.
