Burberry (Shanghai) Trading Co., Ltd., founded in 1856, is a luxury brand with a British heritage style, the signature plaid pattern is a symbol of Burberry family status, and the trench coat is famous all over the world as the brand logo

Burberry is a luxury brand with a British heritage style, founded in 1856 and is a British royal family. With a history of 156 years, Burberry was a well-known brand with a strong British style, and has long been synonymous with luxury, quality, innovation and timeless classics.

Burberry's signature tartan pattern is a symbol of the Burberry family's identity and status. This kind of beige, black, red, white composed of three thick and one thin cross pattern, unassuming, not charming, naturally exudes a mature and rational charm, embodies the history and quality of Burberry, and even symbolizes the British nation and culture.

Burberry's trench coat is known worldwide as a brand identity, and the fragrance is also highly recognizable. Burberry has a traditional British design style, with classic plaid patterns, unique fabrics, and generous elegance. In addition to traditional clothing, Burberry has also extended its design touch to other areas, infusing classic elements into it, including fragrances, furs, bandanas, knitwear and shoes.

History

Founded in 1856 by Thomas Burberry, a 21-year-old English boy, Thomas Burberry has won a loyal customer base for its quality, innovative fabrics and outerwear.

In 1879, he developed Gabardine, a strong, waterproof and breathable twill fabric, which was quickly widely used due to its durable penetrating properties, and thus won everyone's approval.

In 1888, Gabardine patented the design and manufacture of raincoats for British officers at the time.

In 1895, a trench coat called Tielocken, designed by Burberry for British officers, became the originator of today's trench coat.

In 1901, Burberry designed the first trench coat.

In 1910, Burberry launched a women's collection and opened a store in Paris, France.

In 1911, Burberry made a name for itself by providing travel clothing to Ronald Amunden, the first traveler to conquer the South Pole.

Created in 1924, the Burberry Check "Nova" – representing Burberry check, first appeared on the lining of wet and dry coats, and was trademarked in 1967 and more widely used on other products such as umbrellas and luggage.

In 2002, Burberry launched The Art of Trench tailor-made trench coats in its London and New York stores.

In 2003, Burberry launched a new collection named after its founder, Thomas Burberry, offering lighter and more youthful and trendy clothing, further pushing the brand to the younger generation.

In 2006, Burberry launched a new women's fashion fragrance, Burberry London, which uses the brand's classic check pattern as the outer packaging of the fragrance.