Formerly known as LeTV Films, it is one of the top ten video-online film and television websites, a video portal based on genuine and high-definition film and television dramas, and a provider of Internet video and mobile TV services
Founded in 2011 and positioned as a "film Internet company", Lechuang Entertainment, formerly known as LeTV Pictures, is an excellent enterprise in China's film Internet industry and one of the film companies with considerable commercial value and innovation ability in the industry.
In 2014, LeTV Pictures announced that in the next three years, it will transform from a film company to a film interconnection company with the mission of sharing the cultural value of film. While producing/distributing excellent films, LETV Pictures aims to establish a "certain three-director" and "five-screen linkage" O2O film market system under the background of the Internet 2.0 era through the marketing method of focus and mental marketing, so as to provide audiences with a full range of viewing and value-added services from online to offline.
At present, the company has an excellent ground distribution system in the country. By the end of 2014, it had covered 136 cities and 1,200 cinemas, covering more than 92% of the market share. At the same time, the company actively explores a new strategic model of Sino-US film cooperation, and has launched the Korean strategy to become a cooperative enterprise in the Chinese and foreign film industries through joint operation, research and development, and provision of services for the Chinese market.
In December 2015, LETV said that it would officially start the transfer of the controlling stake of LETV Pictures to LETV, and planned to purchase the equity of LETV Pictures by issuing shares to purchase assets and raising matching funds, and transfer the controlling stake of LETV Pictures to LETV.
In 2016, LeTV Pictures achieved a successful case of balanced industry growth in 11 films with "more than 100 million films". In the context of the slowdown in the growth of China's film market, LeTV Pictures has become a film company with a fast growth rate in the industry, and the total box office has an obvious advantage among private film companies.
In June 2017, LeTV Pictures no longer defined itself as a simple film and television company, but transformed into an IP operation company with film and television content as the main medium for users.
On March 27, 2018, Zhang Zhao, chairman and CEO of LeTV Pictures, issued an internal letter, saying that the company would officially change its name to "Lechuang Entertainment". After the name change, Zhang Zhao still served as the chairman and CEO of Lechuang Entertainment.
