
Bona Film Group Co., Ltd., a NASDAQ-listed company in the United States, is engaged in film and television production/film and television distribution/cinema investment/cinema management/artist management, and investment, construction and operation of film and television cultural tourism city
Bona Film Group is a film company listed on the NASDAQ in the United States, which has completed privatization and is making great strides to return to the motherland. As a flagship representative of China's private film enterprises, Bona Film Group has written a wonderful chapter in the Chinese film industry with the three characteristics of "large-scale production, forward-looking layout, and in-depth operation" since its establishment 18 years ago. Bona Film's business segments mainly include film and television production, film and television distribution, cinema investment, cinema management, advertising and marketing, artist brokerage, live entertainment and investment, construction and operation of film and television cultural tourism city. The operation mode of Bona Film Group is based on the integration of production (main production) and marketing, backed by strong cinema investment management, and the upstream, midstream and downstream form a large-scale operation of the whole industry chain, so as to obtain comprehensive income from the company's brand, commercial profit and financial investment, and finally make the box office gold content of Bona's own R&D IP copyright greatly increased, prompting Bona to become one of the most influential film group companies in China's film industry.
Since its establishment, the company has produced and distributed a total of 206 films, with a cumulative box office of 16.447 billion yuan. There are 3 films with a box office of more than 1 billion, 9 films with a box office of more than 500 million, and 38 films with a box office of more than 100 million. In recent years, it has invested in the filming of various types of films such as "Outwitting Tiger Mountain", "The Grandmaster", "Dragon Gate Flying Armor", "Sister Peach", "Fierce War", "Anti-Drug", "Macau Storm" series, "Eavesdropping" series, "October Siege", "Scorching Sun", "I Am a Passerby", "Bride War", "Mekong River Operation", "The Sword of the Three Young Masters" and other types of films, and is a flagship enterprise in the field of Chinese film investment and production.
Bona Film is the first private film and television company in China to obtain a distribution license, and it is also the first enterprise in China to contact and absorb the industrialized operation mode of Western films. From film distribution, Bona Film has successively extended from distribution to film investment and production, and now the vigorous development of the whole industry chain, and continues to promote the refined operation of the distribution field.
Since its establishment, the company has taken film distribution and marketing as its core competitiveness, and has ranked first in the country in terms of the number of films produced and distributed for more than ten consecutive years, and the box office proportion of films produced and distributed has always ranked among the top three domestic private film companies. From 2012 to 2016, Bona Film led or participated in the distribution of a total of 53 domestic films and imported films assisted in promotion, achieving a total box office of 11.898 billion yuan.
Bona Film's film works have won 185 important awards at major film festivals at home and abroad, including Huabiao Award, Golden Rooster Award, Hundred Flowers Award, Hong Kong Film Awards, Taiwan Golden Horse Awards, Sino-American Film Festival, Venice Film Festival, etc., and the number of awards has always ranked first among China's private film companies.
In line with the consistent principle of "Bona Production, Must Be a High-quality Product", Bona Film has held three "champion" titles in the domestic film and television industry for five consecutive years: the first in investment income, the first in revenue scale, and the first in export capacity. In 2016, Bona Film ranked among the top three private film companies in China with a box office performance of nearly 4 billion yuan, a year-on-year increase of 18%.
As the first film and television group in Chinese mainland to land on the NASDAQ in the United States, Bona Film announced on December 15, 2015 that it had reached a privatization agreement, opening the way to the return of A-shares, and successfully completed the privatization in April 2016, just eight months later, Bona Film completed a series A financing with a total scale of 2.5 billion yuan on December 19, and after the completion of the financing, the company's valuation reached 15 billion yuan. On March 31, 2017, Bona Film Group successfully completed a Series A financing of 1 billion yuan, and so far, the valuation of Bona Film Group has increased to 16 billion yuan.
In recent years, Bona Film has also continued to improve its downstream terminal platform, and has successively built nearly 100 modern multiplex cinemas in major cities to build a closed loop for the group industrial chain. As of March 31, 2017, Bona Film has officially operated 39 self-operated theaters, and another 2 are scheduled to open in June 2017, with a total of 338 screens in 41 stores, including 16 Chinese giant screens and 5 IMAX giant screens. On February 27, 2017, Bona Film signed a major cooperation agreement with IMAX, and Bona Film became one of the top five cinema partners of IMAX in the Chinese market. At the same time, with the addition of IMAX theaters to Bona Films, it will bring a significant increase in the number of IMAX theaters under its umbrella. At present, Bona Cinema has covered first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, as well as 28 provinces and cities such as Sichuan, Hunan, Hubei, Shandong, and Jiangsu. In the next five years, PropNex will operate more than 100 more cinemas across the country, with a total of more than 1,000 screens. At the same time, Bona Cinema should also improve the movie-watching experience and brand influence according to the needs of market consumption upgrades. In response to the different viewing needs of the movie crowd, tailor-made cinema brands to match, on the basis of meeting the needs of audiences at different levels, focusing on accurately targeting the core consumer groups and doing a good job in differentiated marketing and services.
Adhering to the corporate culture concept of "learning from others' strengths and embracing all rivers", Bona has created a private film capital that stirs up the history of Chinese films, connects the mainland and Hong Kong, and attacks and defends overseas film industries in an orderly manner. In the 17 years since its establishment, Bona has completed its own transformation from a private film distribution company to the first film group with a full industry chain layout in Chinese mainland listed in the United States with its steady and tenacious character. With the character of humility and integrity, it has built a platform for the integration of mainland and Hong Kong films to the greatest extent, especially when Hong Kong films have entered a low period, Bona, known as "the last banner of Hong Kong films in the mainland", has effectively promoted and integrated the high-quality resources of Chinese films, not only learned and developed the advanced production technology of Hong Kong films, but also excavated the broad and profound cultural materials of the mainland, and opened up a new Cotai Avenue for the rise of Chinese films. With a far-sighted and world-minded mind, Bona not only leads Chinese films in 3D production technology and the development of commercial film series, but also becomes the only Chinese film company that has successfully predicted the best Oscar and introduced it to China. It has laid a pattern for the development of the internationalization of Chinese films, and strives for a win-win situation.