Guangzhou Feiteng Audio Co., Ltd., AVANCE Danish Crown, started in 1973, a well-known speaker brand, the design style is known for its quiet and charming, and it is popular all over the world for creating the history of concrete speakers
Today, the 40-year-old AVANCE brand is synonymous with "Danish audio" worldwide. Thirty years after the history of Hi-Fi speakers, AVANCE has taken the world by storm by pioneering the history of concrete loudspeakers, and the colorful metal speakers are unique with a stunning design and sound quality, uncompromising on the innovative spirit and artistic taste of 40 years ago. AVANCE was founded in 1973 by Poul Rossing in the coastal city of Holbeak in the Kingdom of Denmark, and in just a few years has grown into a world-renowned Hi-Fi brand. AVANCE was born out of Poul Rossing's love of music. The "godfather of sound", who is now famous in Europe, showed an extraordinary interest and talent for sound at an even young age. At the same time, he also has an extraordinary ability to comprehend music. As a student, he played drummer in a local jazz band, an experience that influenced his design philosophy and continued the AVANCE brand for 40 years.
Poul Rossing's father is a well-known Danish Hi-Fi audio agent, and the company he founded Rossing Electronics A/S has been the exclusive distributor of Audio Research, Luxman, Fidelity Research, Audiopro, Alpine, Cabasse and other Hi-Fi audio brands in Denmark. At the age of 21, Poul Rossing followed his father's business and devoted himself to the audio business, founding Avance International A/S, a company that manufactures loudspeakers under the AVANCE brand. Soon after, AVANCE introduced an asymmetrical Hi-End speaker made of concrete with almost no resonance and coloration. The sound coming out of the concrete speaker has a very high resolution and dynamic response, the midrange is clean, and the background is clear, although it was not sold well at the time, it was highly regarded in the audio circle. It is especially regarded as a "divine product" by enthusiasts in Europe, Japan and other countries. The successful development of the concrete loudspeaker not only established AVANCE's historical position in the field of HI-FI audio, but also made AVANCE quickly become a global brand from a Danish local brand. Due to the inconvenience of concrete loudspeaker production, AVANCE's production line was limited as production increased, so Poul Rossing turned to the production of wooden loudspeakers. Denmark is a small country surrounded by water, originally just a small island with a long coastline and the sea rippling around it, Denmark's landscape is flat, elegant and charming. Beech grows in its special climate and is one of the best materials for making loudspeakers. As a result, AVANCE's solid wood speakers quickly gained a high reputation around the world.
In 1997, Crown added an outstanding electroacoustic design engineer, Milad Kahfizadeh, to be responsible for the design and development of AVANCE products together with Poul Rossing. In Crown's R&D base, they use precision equipment to assist in design, supplemented by a large number of actual auditions, and even organize a group of experts with independent opinions.
"The essence of sound is to restore the real sound" is AVANCE's understanding of audio, and it is also the basic principle of AVANCE's design products. Therefore, AVANCE attaches great importance to the application of high-quality loudspeaker units, and most of AVANCE's products are customized for AVANCE by Scan-speak and Dynaudio, which are many times more expensive than the standard of the same level of products.
AVANCE's design style is known for its tranquility and charm, which integrates the appearance design and functional design into one, forming a high degree of balance and harmony, with sophisticated and superior craftsmanship, representing Danish design taste. The brand concept of AVANCE crown is a practice of pursuing high standards and perfection at the same price, and the recognition and award of medals to AVANCE by well-known European audio magazines and equipment evaluation agencies "EISA", "THE HOME THERTER MAGAZINE" and "Test Vinder" is enough to prove that AVANCE deserves its name in terms of practicality and cost performance.
