Founded in 1981 in Singapore, Singapore is a world-renowned manufacturer of digital entertainment products for personal computers and networks, and is known worldwide for producing high-quality sound cards
Creative is a global leader in the production of digital entertainment products for personal computers and networks. In 1981, Creative's founders were keenly aware that multimedia would revolutionize the way people interact with their PCs, and Creative was launched in Singapore.
Creative's world-renowned SoundBlaster sound card has led the revolution in multimedia audio, and now Creative is making a breakthrough in the digital entertainment industry with its award-winning ZEN and MuVo series of digital music players. The company has developed revolutionary hardware, proprietary technology, application software, and services to give full play to the advantages of the Internet, allowing users to experience high-quality digital entertainment anytime, anywhere.
Creative introduced the SoundBlaster sound card in 1989 and it was a huge success, becoming the standard in PC audio; Creative leverages advanced audio technology, a broad user base and strong brand competitiveness to enter the ever-changing and stylish personal digital entertainment (PDE) market.
Today, Creative is recognized as one of the world's leaders in the industry, with innovations in audio and PDE products, with its outstanding hardware, software and services, audiovisual and visual feel, and other aspects to provide PC and Internet users with a comprehensive, stylish, high-quality digital entertainment experience.
Creative has expanded the capabilities of the personal computer with a wide range of PDE products, including digital MP3 players, portable media centers, multimedia speakers, digital cameras and webcams, computer peripherals, graphics cards, DVD drives, communication products and revolutionary music keyboards.
These products and solutions are targeted at the consumer and system integrator markets, combining traditional market channels, OEMs and the Internet market into a worldwide distribution network.
Over the years, Creative's continuous innovation in products has won it a number of international awards and widespread acclaim. Awards that have attracted a lot of attention in recent years include winning the "Best of CES Awards" for four consecutive years, "Prodikeys" in 2003, "ZENPortableMediaCentre" in 2004, "ZENMicroPhotoMP3 Player" in 2005, and "ZENVision: MMP3 Player" in 2006. CreativeZENMicro also received the "Best of DigitalLife2004" award from ZiffDavisMedia.
Creative sets a new audio standard with its latest XtremeFidelity (X-Fi) audio platform. Its cutting-edge technology has been widely recognized in the industry and has been named "Best New Product for Home Digital Entertainment" by PopularScience for the exceptional sound quality of MP3 music.
Creative has formed mutually beneficial partnerships with the world's top technology companies and developers to strengthen its product innovation and R&D capabilities and strengthen its leadership position. Creative has also made strategic investments in several U.S. companies.
Expanding our position as a leader in the field of fashionable personal digital with innovative technology, abundant products and advanced design, not only benefiting consumers who are looking for technological advancement, but also making entertainment accessible to everyone – this is the mission that Creative is constantly striving for. With a user-friendly interface, powerful features, and an excellent industrial design, the Creative brand has become synonymous with fashion and digital entertainment.
In June 1994, Creative was listed on the Singapore Stock Exchange.
Creative Global is headquartered in Singapore, the hub of the Asia-Pacific region. It also has regional headquarters in the United States (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore).
Innovation Technology (China) Co., Ltd.:
Innovation Technology (China) Co., Ltd. is a wholly-owned enterprise invested by Singapore Innovation Technology Co., Ltd. in China, which was established in Zhangjiang Hi-Tech Park in 2004 as the headquarters of Innovation Technology in China. Innovation & Technology (China) Co., Ltd. will be the marketing center of the Asia-Pacific region and the second largest R&D base for innovation and technology. I&T has established branches and offices in Hefei, Beijing, Chengdu and Guangzhou, while I&T Singapore has an advanced and modern electronics manufacturing plant in Qingdao. More than 2,000 employees in China are dedicated to providing the most advanced personal entertainment digital products to customers in China and around the world, sharing the most perfect sound quality and providing customers with the most reliable and perfect service.
Innovation Technology (China) Co., Ltd. - Hefei Branch
In 2003, Hefei Branch of Innovation Technology (China) Co., Ltd. was formally established, and a R&D center was set up to devote itself to the design and development of network communication and computer multimedia products, and a global customer service center has also been established in Hefei Branch. It will require a large number of foreign Chinese talents, including English, French, Japanese, Italian, Spanish, Polish, Chinese, Russian and others.
Innovation Technology (China) Co., Ltd. - Beijing Branch
Innovation Technology (China) Co., Ltd. Beijing Branch is located in Zhongguancun, Beijing, and was established in 1992. At present, with software research and development as the main business, it has nearly 100 R&D engineers, engaged in Windows application development, driver development, embedded development and Internet market, service and localization translation projects, with more than 100 R&D engineers.
