Shenzhen Transcend Hyundai Electric Co., Ltd., a well-known speaker brand, is a professional manufacturer integrating R&D, production, development and sales of multimedia speakers under the South Korean Hyundai Group

Hyundai Group is one of the five largest conglomerates in South Korea, ranking 36th among the world's top 500 companies, and is a comprehensive enterprise group with operations covering dozens of industries such as construction, shipbuilding, automobiles, steel, machinery, trade, transportation, cement production, metallurgy, finance, and electronics industry.

In October 2005, Shenzhen Transcend Hyundai Electric Co., Ltd., a wholly-owned subsidiary of Hyundai Audio-Visual Division, was established, which is the largest international IT manufacturing enterprise under Hyundai Group, specializing in the R&D and export of audio-visual consumer electronics, including home theaters, multimedia speakers, portable digital speakers, smart tablets, digital camcorders, DVDs and computer peripherals based on keyboards, mice and headphones. In the future, we will make full use of the power of digital transformation to create breakthrough products and services according to market demand, and develop related audio-visual products and application technologies for different regional audio-visual markets around the world.

Creative industrial design, excellent product quality, and excellent marketing promotion have made tens of millions of global users feel the high-end brand experience of Hyundai in South Korea. Within a few years of the establishment of the company, the market share of modern audio-visual products quickly ranked at the forefront of the market. Hyundai AV adheres to the tenet of "everything is user-centric", and has won the unanimous recognition of the Chinese government, professional media, and user leaders. At present, Hyundai audio-visual products have passed the ISO9001:2000 quality management system certification, China National Compulsory Product Certification, CE certification and RoHS environmental protection certification, and have won many awards such as "Editor's Choice Award", "Most Valuable Product Award", "Most Innovative Product Award", "Most Dynamic Brand" and many other awards issued by the print media such as "Computer News", "Computer Enthusiast" and "New Wave Electronics".

In February 2008, South Korea's Hyundai Group established Transcend Hyundai Industrial Park in Huizhou, Guangdong, China. Based on the Huizhou production base, we will establish a modern audio-visual global marketing network. At present, modern audio-visual products are sold in more than 60 countries such as Canada, Australia, Germany, Italy, etc., including Wal-Mart, Carrefour, Metro, Gome, Suning, RT-Mart, Auchan and other famous retail professional store giants, forming a huge global sales network. In 2010, Transcend Hyundai Electric in Shenzhen surpassed 300 million yuan in sales. After years of development, Transcend Hyundai has established branches in Australia and continues to develop national sales distributors.