Originated from the United States, a well-known brand of photographic accessories products, the Octopus tripod was widely praised for its launch in 2006, and was acquired by VITEC Group in 2017

JOBY designs and creates revolutionary products that add innovation and vitality to life. Headquartered in San Francisco, California, JOBY revolutionized the photographic accessories market in 2006 with the launch of the GorillaPod series of octopus tripods and continues to redefine the consumer electronics market with the GorillaMobile and GorillaTorch series.

The company believes that consumer-centric design not only ensures excellent functionality, but also playfulness and enhances the user's enjoyment of life. The company's brand has a loyal following of consumers, who are always passionate about the innovative design and performance of the company's products.

In 2011, JOBY was acquired by DayMen Group, an innovative manufacturer and distributor of photographic accessories that also owns well-known brands such as Lowepro and Akamedi.

As a lightweight camera tripod, the JOBY tripod is designed in the spirit of JOBY innovation, with each leg made up of a number of slightly flattened elliptical spheres capable of 360-degree rotation. With this twisting function, the JOBY tripod can be very firmly wrapped around most objects, so that the tripod functions and can be programmed to take selfies.

September 25, 2017 – VITEC Group, a leading global provider of products and solutions for the broadcast and photography markets, is pleased to announce the acquisition of leading photography brands JOBY and Lowepro.