Founded in Japan in 1958, it is a well-known brand in the global camera tripod industry, and its products are known for their innovation and high quality
Japan Admiralty Seiki Industry Co., Ltd. was founded in March 1955, formerly known as Samsung Co., Ltd., and was established in Japan by Mr. Yukima Nakatani, chairman of the board. The VGB-3 tripod, an early commodity, was popular with photographers all over the world. In August 1958, the patented VS-3 tripod was launched and the Velbon trademark was officially launched.
In June 1971, the company changed its name to Japan Velbon Seiki Industry Co., Ltd. In October 1985, Koichiro Nakatani was appointed Chairman of Japan Velbon Seiki Industry Co., Ltd. Later, in the early 90s, the design department introduced CAD system to improve the efficiency of design, and at the same time, a factory was set up in Chinese mainland - Zhongshan Weirubao Photographic Equipment Co., Ltd. In September 2004, Japan Velbon Seiki Industry Co., Ltd. merged with Velbon Commercial Co., Ltd. and changed its name to Japan Velbon Co., Ltd.
In the past 50 years, Admiralty has been committed to the integration of new materials and technologies on tripods and their ancillary products, and innovation has made Admiralty an unconventional tripod manufacturer. Today, Admiralty manufactures a wide range of products such as tripods, monopods, heads, and quick-release plates, which are some of Japan's leading photographic equipment. In 2004, in the annual sales statistics of 50 famous chain photographic equipment stores in Japan, Admiralty ranked first in terms of sales. Talking about the design characteristics of Admiralty tripods, Mr. Kenji Shiozaki, design director and deputy general manager of Admiralty, said: "Carbon fiber and magnesium alloy materials are the preferred materials for high-end tripods, but how to reasonably match these materials with the design to find a balance between stability, sturdiness and portability is the real key." ”
In 1993, Wei Rubao registered the "Admiralty" brand in China; In July 2005, Wei Rubao Company applied for a famous trademark in Guangdong Province. As a modern large enterprise, the competitiveness of the brand can not be ignored. In an increasingly volatile and volatile market, brands have become the key to winning customer loyalty and long-term survival and growth. The goal of "creating an excellent brand and building a first-class enterprise" has prompted "Velbon" to climb to a new height of development over the years. The marketing concept of "constantly innovating products and providing convenient and fast after-sales service" has raised Velbon's after-sales service to a higher level.
