Dongguan Kunying Computer Products Co., Ltd., Genie Genius, founded in Taiwan in 1985, is a well-known leading enterprise in the computer accessories and peripheral products industry in China
Founded in 1985 in New Taipei City, Taiwan, Genius is a world-renowned leading brand of computer peripherals and consumer electronics, with its main products being mice, keyboards, networks and cameras, speakers, gaming peripherals, remote controls, headphones, digital cameras and digital cameras. The factory is located in Dongguan City, China, and has the United States mouse wheel patent, in 1998 Kunying and Microsoft patent co-authorized. From computer peripherals to consumer electronics, the scope includes mobile phone peripherals, Bluetooth earphones, digital cameras, iPod speaker product lines, etc., with the corporate slogan "Live with Ideas" attached to the brand's new ideas. In 1997, it was listed on the Taiwan Stock Exchange under the stock code 2365.
The Genius brand is mainly marketed in emerging markets such as the Soviet Union, Europe, the Middle East, Africa (collectively known as EMEA), Latin America and Asia Pacific. The channel covers cross-national, national, regional and other retail and online stores. The main sales areas are Latin America, Eastern Europe, the Soviet Russian Federation, such as the Association of Independent Nations, the Middle East, etc., and the market share is the first. Genius brand products are marketed in 85 countries around the world through large distributors, 5 subsidiaries and 10 overseas product marketing representatives. In order to promote and market its own brand, Kunying often participates in important exhibitions around the world, publishes global advertisements, hires local PR and resident product managers, holds dealer meetings, conducts internal product training and organizes discussions with customers, holds various promotional activities from time to time, and sets up customer service centers.
Since its establishment, it has been adhering to the business philosophy of innovation, quality and service, striving for world patents with R&D results from time to time, and continuously improving product quality and providing efficient services. The Genius design ethos is simple yet luxurious, and the products are easy to use; The hardware is ergonomic, and the software UI interface is also user-friendly. Kunying insists on continuous innovation and has become a technology leader in the industry. The Genius brand can be found in all retail channels, and it represents high quality, reasonable price points, and consumers can afford to buy it, so they will love it.
Genius employs 100 engineers and has 1,124 patents as of 2010. In recent years, hundreds of millions of dollars have been invested in R&D, and key components have been developed simultaneously with upstream manufacturers. At present, the products span computer peripherals and consumer electronics, integrate wireless, optical, acoustic, electronics, mechanism, software and other technical applications, and combine industrial design to continue to provide innovative and differentiated products, and have won numerous awards at home and abroad.
Genius is a rare brand company in Taiwan's electronics industry, with a history of 25 years. Product R&D and marketing, channel development and management have been done very solidly. The brand is in line with the latest trends in the world, focusing on three elements: environmental protection, safety and popularity.
