Founded in 1998, it is a well-known trademark in Guangdong Province, specializing in the manufacturer of computer peripherals such as mice, keyboards, speakers, headphones, etc
NEWMEN was formally established in January 1998, is a professional keyboard and mouse manufacturer dedicated to computer peripheral products, due to the company's development and growth, the expansion of business in 2013 from Shenzhen Longhua Dalang moved to Dongguan City, Tangxia Lin Village, No. 5 Xifa Road Xingui Industrial Park. For more than ten years, Xinhui has always adhered to the concept of "creating the future with science and technology", constantly creating technological innovation in the IT peripheral industry, and leading the continuous development of the industry.
Xingui currently has more than 2,000 employees, technical personnel, management personnel, R & D and sales personnel of nearly 300 people, Xingui Industrial Park covers an area of nearly 60,000 square meters, and all in accordance with the international first-line standard facilities, the production workshop is fully central air conditioning, and has a 100,000-level constant temperature and humidity static dustproof workshop. At present, it has nearly 60 cyclic automatic mouse production lines and cell lines; The total production capacity of mice, keyboards, speakers, headphones, etc. has reached 3 million, far exceeding other companies in the same industry.
At present, the international ISO9001, QC080000, ISO14001, OHSAS18001 and SA8000 system standards are fully implemented. It realizes an all-round and multi-dimensional marketing system of channels, e-commerce and supermarkets. At the same time, it has established a strong international sales board in more than 10 countries and regions in the world, such as Romania, Vietnam, Bangladesh, and Australia.
Brand connotation
The new upstart trademark means "new new human beings" in Chinese, which means that it is a young group that pursues civilization and progress, and gives it a spiritual style of advocating science and technology, being brave in innovation, and pioneering and enterprising. Each era of this trademark has its own different meaning and connotation. In order to be more intimate with the sense of science and technology and fashion, and at the same time for the needs of brand internationalization. The new upstart officially launched the new standard in October 2008 (see Figure 1). Its round logo adopts the two N-shaped combinations of NEWMEN, and the unique creative design and sapphire blue tone highlight its fashion and technological element style. Because of its high-end product positioning, the upstart has established two major groups of fashion and business for decades, and the "happiness @ nouveau riche life" embodied in its VI style has given the nouveau riche consumer group the concept of high-quality life to experience technology and enjoy infinite happiness. This is the embodiment of the responsibility of the new upstart company as a national enterprise, and at the same time more intellectual and humane.
