Founded in 1995, the top ten graphics card/motherboard brands, integrating independent research and development, production, sales and brand promotion, focusing on computer graphics cards/motherboards/chassis and other digital products and services
In 1995, in Shenzhen, the forefront of China's reform and opening up, the seeds of Colorful Yugong (hereinafter referred to as Rainbow) took root here, planted ideals, and planted a future created in struggle. In the past 20 years, Colorful has completed three stages of strategic transformation, successfully transformed from a computer component agent into a complete industrial chain enterprise with independent research and development, independent production, independent brand and independent sales, and then sublimated into an industrial group integrating from the real economy to the capital market, which is the epitome of the development and growth of high-tech enterprises under China's reform and opening up policy.
From 1995 to 2000, Colorful started with agent brand products, developed a perfect sales channel system, completed the original accumulation of marketing platform, and laid a solid foundation for the development stage of its own brand. From 2000 to 2012, Colorful was committed to promoting its own graphics card and motherboard brand "Colorful", and expanding the product line of DIY peripheral equipment chassis, power supply, keyboard and mouse, etc., and then successfully established its own brand Colorfly consumer electronics product line, completing the transformation from OEM to ODM. The company's business covers R&D, production and sales of computer graphics cards, motherboards, chassis, power supplies, tablet computers, digital walkmans, mobile power supplies, MiniPC, industrial control machines (industry integration solutions) and other products and services. Today, 1 out of every 4 independent graphics cards in the country uses a colorful graphics card!
A complete international marketing platform is the foundation for Rainbow's products to serve customers around the world. In terms of external resource cooperation, it has gathered the resource advantages of industrial giants such as AMD, Intel, nVIDIA, Samsung, and VIA, and has become an important partner of the partner in China. In terms of business development, with Shenzhen as the center, the eight major marketing platforms radiating across the country ensure that Colorful products can be sold to every province and city in Chinese mainland to townships; In order to meet the needs of international customers, Colorful has established a marketing center in South Korea and a marketing center in Germany in 2009 and 2010, and has gained recognition and cooperation from international customers through international exhibitions such as COMPUTEX and CeBIT.
With the increasing popularity of Internet consumption, well-known e-commerce brands such as Jingdong Mall, Tmall, Taobao, Yixun, and Dangdang have established core partnerships with Colorful successively. Building a brick-and-mortar store chain brand with a high degree of integration of business flow, logistics and information flow is also a major marketing platform strategy of Rainbow.
The scientific and technological strength and innovation skills accumulated over the years have enabled Colorful to actively and continuously innovate in product development and design, and create products and technologies that have attracted the attention of the industry. iGame, Xstorm series graphics cards, and Battle Banner motherboards have been highly recognized by high-end users around the world for their unique design features and reliable quality, and have won more than 500 awards in the field of global media and industrial design. Thanks to the strict design standards for products, Rainbow's innovative design has also won many international and domestic awards such as the Kapok Prize and the Red Star Award.
