ASUS

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ASUS brand introduction

ASUS logo

ASUS Computer Co., Ltd., founded in Taiwan in 1989, is the world's largest motherboard/graphics card manufacturer, a leading provider of 3C solutions, and its notebook computers sell well at home and abroad with high quality

From a professional private label to an international 3C brand that sells around the world, ASUS has always insisted on uncompromising quality and innovation. The name in Chinese is "Chinese Master", and the English name is inspired by the Greek mythological Pegasus, which symbolizes the image of holiness, perfection and innocence, and represents ASUS's spirit of never slackening and pursuing excellence.

Founded in 1989, ASUS Computer Corporation is the world's largest motherboard manufacturer and one of the world's top three consumer notebook brands. ASUS is committed to quality and innovation, and continues to provide new technology solutions for consumers and businesses.

Now, a more active layout of the future mobile cloud era will create infinite possibilities for the world. In addition to focusing on innovation and quality, ASUS has also invested in social welfare, education and culture, and environmental protection, and has taken the lead in obtaining a number of recognition and certifications in international environmental protection labels in Europe, the United States, Japan and Taiwan.

Milestone of Glory – ASUS laptops

Renowned for its rock-solid quality, ASUS laptops are not only a great helper for entertainment, life, and business, but also have worked smoothly in various extreme conditions, creating many laptop legends! With the arrival of Russian cosmonauts on Russia's Mir space station, ASUS laptops have been able to operate flawlessly for more than 600 days under extremely harsh temperatures, pressures and other conditions. At 7 a.m. on May 24, 2017, five ASUS laptops accompanied the Chinese amateur mountaineering team to the summit of Mount Everest, among which the U5 became the world's first laptop to conquer the height of 8,848 meters! At 7 a.m. on May 24, 2017, five ASUS laptops accompanied the Chinese amateur mountaineering team to the summit of Mount Everest, among which the U5 became the world's first laptop to conquer the height of 8,848 meters!

Milestone of Glory – ASUS motherboards

ASUS has been the world's largest motherboard manufacturer for many years, with a market share of 40%, and has won unanimous praise from users around the world for its innovation and high quality. In 2008, ASUS sold more than 24 million motherboards, and one out of every three computers used ASUS motherboards, which when all lined up are as long as 10,000 Taipei 101 buildings or 600 Himalayas!

Best Motherboard Brand Recognition for Six Consecutive Years: Tom's Hardware Guide (THG), the world's leading computer review website, voted ASUS as the "World's Best Motherboard Brand" for the sixth consecutive year, and ASUS has repeatedly received overwhelming affirmation from more than half of the voting activities from tens of thousands of professional gamers around the world. The THG "Best Motherboard Brand" poll is the authoritative benchmark for technology products, representing the quality, innovation, service and brand value of ASUS motherboards that are appreciated by users around the world!

As an innovation leader in motherboards, ASUS has always been at the forefront of technology, being the first to support the latest specifications and innovative technologies, and has set a number of world firsts over the years. ASUS is the world's first motherboard to support Serial ATA, AGP8X, Intel® P4 processors beyond 3.0 GHz, Hyper-Threading Technology, Intel® Core™ 2 processors, Windows Vista™, and more. ASUS has accurately grasped the pulse of the industry and the needs of users, and will continue to create more firsts for users as a leader in the future!

ASUS DNA

The foundation of the ASUS brand is based on the four core values of ASUS DNA: "ASUS 5 Virtues", "Pragmatic", "Lean Thinking", and "Innovation and Beauty".


This brand introduction page is provided with graphic information PP1004282 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer