Founded in Japan in 1938, it is the world's pioneer and leader in audio-visual entertainment and optical disc technology, and the world's earliest manufacturer of car CD players and detachable car audio

Pioneer Electronics (China) Investment Co., Ltd. was established on April 16, 2001 by Japan Pioneer Co., Ltd. It is a company invested by Japan Pioneer Co., Ltd. in China and Hong Kong, including sales, R&D and production.

Pioneer China is the overall company of the Pioneer brand in China, responsible for the overall business in China and the sales of Pioneer's related products. In line with the enterprise spirit of "sharing the emotion with more people", we continue to launch high-performance products, strive to create eternal audio-visual miracles, and become a pioneer in the global entertainment field.

Pioneer is a global pioneer in audio-visual entertainment and optical disc technology, using advanced technology to bring advanced technology to the home, automotive and commercial markets, demonstrating consumer enthusiasm and emphasis on entertainment.

Pioneer China's products include home audio and video products, automotive audio and video products, car navigation products and commercial video and video systems. Home audio and video products include DVD recorders, DVD players, BD players, all-in-one home theaters, split home theaters, power amplifiers, speakers, headphones and the world's most advanced plasma televisions. Automotive audio and video products include AV systems, CD players, speaker systems, car audio amplifier systems, etc. AV integrated DVD car navigation products combine advanced information navigation functions such as GPS navigation and real-time traffic services with strong audio and video playback entertainment functions, creating a new era for China's automotive multimedia field. Commercial products include IT-related products and CDJ tuning systems.

先锋IT外围事业部不仅有效地整合了DVD产业的各项资源优势扶植全球DVD市场并以DVD技术、制造、与专业团队的优势，提供全球DVD-R/RW产品OEM市场、激光头等三大营运范畴。先锋的产品不仅拥有先进的功能，在外形设计上更是引导着消费新潮流。家用音视设备的Slim&Smart化已成为同行业的典范。另外，有机显示技术在车用系统中的应用也已为驾车者提供了另一番时尚便捷、自由舒适娱乐天地。