Dragon

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Dragon brand introduction

Dragon logo

Founded in 1979, Beijing New Group Building Materials Co., Ltd., a listed company under China National Building Materials Group, is a full-service solution provider for gypsum board system wall materials and energy-saving and environmentally friendly new building materials

After years of development, the company has gradually developed from a single product to a series of products, and the company currently has "Dragon" series products, "Beijing Xin" series products, "Taishan" series products, "Jinbang" series products and "TBO" products.

As early as 1980, Beijing New Building Materials determined that the main product trademark was "Dragon" brand. The design of the dragon logo is embodied in an anthropomorphic form, and the overall image is full of personality, and full of vitality and vitality, symbolizing infinite beauty and hope. With "Dragon" as the brand name, it means not only to become a leading enterprise in China's new building materials industry, but also to become a national brand with independent intellectual property rights and independent brands that rank among the top in the world, and strive to win glory for China. At present, the products that use "Dragon brand" as the product name and trademark of Beijing New Building Materials include gypsum board, mineral wool board, light steel keel, paint keel, rock wool, paint and radiator.

Beijing New Group Building Materials Co., Ltd. (hereinafter referred to as Beijing New Building Materials) is a new building materials industry platform affiliated to China National Building Materials Group, one of the world's top 500 central enterprises, which was established in 1979 under the kind care of Comrade Xiaoping, and was listed on the Shenzhen Stock Exchange in 1997 (000786. SZ), has developed into China's huge new building materials industry group, Asia's largest light steel keel industry group (business scale of 300,000 tons), the world's largest gypsum board industry group (gypsum board business scale of 2.1 billion square meters), won the global gypsum industry outstanding contribution award, China's industrial enterprise quality benchmark, national enterprise management modernization innovation achievement first prize and other honors, by the School of Economics and Management of Tsinghua University as the first "text video" enterprise case in Chinese and English global release.

With the industrial concept of "green building future", Beijing New Building Materials provides innovative products such as "net aldehyde gypsum board system" and wall innovation, interior industrialization and prefabricated building solutions for all kinds of buildings; Implement the "commanding heights" strategy, take "technological innovation, brand building, management innovation, and capital operation" as the strategic engine to create a road of self-innovation, transformation and upgrading of China's traditional manufacturing industry; It is a national innovative enterprise with 3,000 national patents; The brand value is 40.5 billion yuan, ranking among the top three building materials brands in Asia; Fully implement the "two-line merit-based" management model, fully implement the six-star benchmarking enterprise plan of "investment of 100 million yuan and net profit of 50 million", and 11 of the 60 bases across the country have achieved the goal of six-star benchmarking enterprises. Since 2004, the compound annual growth rate of net profit has reached 27%, the asset-liability ratio has dropped to 27%, the economic efficiency and operation quality have continued to improve, and it has won more than 50% of the market share in a fully competitive and completely open manufacturing industry.

Beijing New Building Materials has successfully built China's high-end independent brand "Dragon" that surpasses its foreign counterparts in terms of quality, technology, efficiency and scale, and has successively won many national and industry top honors such as "China Famous Brand", "China Famous Trademark", "National Environmental Labeling Product Certification", "National Construction Engineering Decoration Award for the Best Material Selection", "Luban Award Project Meritorious Supplier", "China's Five-star Hotel Decoration Materials Preferred Brand", "China's Top 500 Real Estate Wall Ceiling Preferred Brand" and many other national and industry top honors It is widely used in the Great Hall of the People, the Olympic Games, the World Expo, Tiananmen Tower Painting and other national key projects, Beijing International Trade Complex, Shanghai Lujiazui Complex and other landmark buildings, Industrial and Commercial Bank of China, Tencent, Alibaba and other corporate headquarters, Shangri-La, Marriott, Venetian Hotel and other five-star hotels, Mercedes-Benz, Samsung, Huawei and other industrial parks, and even thousands of real estate and residential decoration. According to statistics, 90% of the buildings that have won the National Construction Engineering Award have adopted the "Dragon Brand" gypsum board system of Beijing New Building Materials. Dragon brand aldehyde gypsum board system has become the exclusive designated product of APEC, G20 and other national key projects, creating a "zero formaldehyde space" for global leaders.

In 2016, with the approval of the State Council, Beijing New Building Materials won the highest award in China's industrial field - China Industry Award; And by the State-owned Assets Supervision and Administration Commission as a new model of quality and efficiency improvement transformation and development of central enterprises, for the first time to report to the State Council with a special work briefing.


This brand introduction page is provided with graphic information PP100407 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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