Blueair

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Blueair brand introduction

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Founded in Sweden in 1996, it is one of the top ten brands of air purifiers, a subsidiary of Unilever, a world-renowned air purification system brand, focusing on the design, development and production of high-efficiency air filtration systems

Founded in 1996 in Stockholm, Sweden, the Blueair brand focuses on the design, development and production of high-efficiency air filtration systems, and has quickly won a reputation for technological innovation, high quality and high efficiency, and established the image and status of a high-end brand in the international market.

Blueair products are sold in more than 50 countries and regions such as Europe, North America, South Korea, Japan, etc., and has now become a global leading brand of indoor air purification systems. At the same time, Blueair is committed to improving indoor air quality, constantly innovating and developing, and creating a safe, healthy and pure indoor breathing environment for families all over the world. We believe that it is a fundamental human right to breathe clean air!

The Blueair air purification system is designed to outperform other products by removing allergens, asthma triggers, germs, bacteria, harmful gases and other suspended airborne solids from the room air in silent operation.

Founded in September 2012, Bolu Yaer (Shanghai) Trading Co., Ltd. is committed to providing consumers with air purifiers that meet the world's authoritative standards, and creating a safe, healthy and pure indoor breathing environment for every family. Headquartered in Sweden, the Blueair Group is responsible for the design, development and development of the Group's products. As the cornerstone of Blueair Group's Asia-Pacific market, Bolu Ware (Shanghai) Trading Co., Ltd. mainly cooperates with the promotion and sales of the company's products in the Chinese market.

The Chinese market occupies a very important position in the internationalization strategy of the Blueair Group. Blueair products began to be sold in Asia, South Korea, Japan, Indonesia, Thailand, Taiwan, Hong Kong and other countries and regions in the nineties of the last century. In order to cope with the development of the Asia-Pacific market, since 2003, Blueair has gradually transferred part of its production capacity from the United States and Sweden to China. Blueair's three production sites in Sweden, the USA and China use uniform quality control standards for high-quality production. Since 2006, Blueair products have officially entered the Chinese market, and in September 2012, Blueair officially established a sales company in Shanghai, China, marking a new era in the development of the Blueair brand in China.

Since 2006, Blueair products have officially entered the Chinese market, and in September 2012, Blueair officially established a sales company in Shanghai, China, marking a new era in the development of the Blueair brand in China.

When Blueair entered China, it found that consumers in the local market only blindly pursued a single purification efficiency when choosing air purifiers, but in fact, the world's authoritative standard for choosing air purifiers was the clean air output rate (CADR). CADR is an international standard developed by the American Home Appliance Manufacturers Association (AHAM) to measure the overall performance of an air purifier. AHAM not only strictly requires the performance of air purifiers and strictly controls the energy consumption standards of air purifiers, Blueair is also the first air purifier product to achieve ENERGY STAR certification. In China, Blueair will vigorously promote international standards to guide consumers to make rational choices about air purifiers.


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