Shenzhen Weijia Electric Appliance Co., Ltd., founded in Germany in 1955, started with the production of electric hair care products, and has now become a strong manufacturer in the small household appliance industry

As a family-owned manufacturing enterprise, Weijia was founded in Eisen, Germany, and the production process of small household appliances led by Weijia brand can be traced back to the 50s of the 20th century. To this day, Weijia remains headquartered in Eisen, Germany, and its products are widely sold in major German shopping malls and online.

In 1987, with the establishment of the Hong Kong Far East Company and the production line, Weijia became one of the first European small home appliance manufacturers in Hong Kong, and in 1988, the production line was successively relocated to Chinese mainland, which is the first non-Asian company in China to focus on this industry, and has rich business connections and experience in China's related small home appliance industry.

Reformation, new colors and designs, leading the fashion. Over the years, Weijia's product range has expanded significantly to include kitchen appliances such as coffee machines, electric kettles and personal care products such as hair dryers and hair styling ranges.

60s

WIK is a leading manufacturer of home appliances in Europe, and WIK's products have a market share of up to 50% in some countries; In Germany, WIK's branded products are distributed to home appliance wholesalers, specialist electronics stores and department stores. After several years of steady growth, the Hong Kong-based Far East Company established Weijia Electric Appliance Co., Ltd. in Chinese mainland in 1988 and relocated production lines from Hong Kong to China, the first non-Asian enterprises to enter Chinese mainland. For the first two years, the company struggled to operate without good infrastructure such as communication and electricity supply.

70s

During this period, WIK's products have developed a wide range of products: such as kitchen appliances, water purifiers, power tools. All of these products incorporate advanced technology and outstanding design. WIK Far East is an important link to the Group, and the success of Weijia China in Bao'an is largely supported by the team's professionalism, efficiency and expertise in Hong Kong. At present, Far East is mainly responsible for the sales of OEM products, the import and export business and financial affairs of China Weijia.

80s

WIK always takes care of the welfare of its employees, and the first condition is to provide a healthy working atmosphere. The very low turnover rate of each company is enough to justify this smart approach. WIK regularly hires outstanding university students from all over the world. WIK is constantly expanding its expertise to include new products and is supported by highly experienced international experts to facilitate the company's growth.

90s

Thanks to the friendly international connections, WIK has achieved the direction and positioning of its products in the market, and thus strengthened its position in the market. Today, WIK employs more than 4,000 people in Germany, Spain, Hong Kong and Chinese mainland. WIK is a young and growing company that is constantly developing new products to meet its challenges.

Today

WIK employs technical experts from all over the world, promotes young engineers and trains outstanding university graduates to continuously supplement the company's development, product development, and technology improvement needs. WIK is a family-run company that is wholly owned by Mrs. Erika Doern, who is the Group CEO, Mr. Helmut Rumler is the Chairman of the Far East Company and Mr. Stefan Roll is the Managing Director of the Far East Company. There are plans to gradually hand over the property to the president's son, Mr. Christoph Doern, and when the time comes, he will begin to manage the company's business.

WIK has established a complete network of retail counters in more than 80 large and medium-sized city department stores in China, and the exquisite terminal image is an important part of the company's development strategy. The use of our fast kettle and hair dryer in the rooms of many government and enterprise groups and international star-rated hotels is a complete recognition of the world-class quality of our products, and also makes "Weijia WIK" a golden diamond brand that shines forever in the hearts of customers