Founded in 1956, Shanghai Famous Trademark, Shanghai Famous Brand Product, Famous for Microcomputer Electronic Irons, focusing on electric irons/rice cookers and other household appliances
With innovation as the core, the red heart brand products interpret a high-grade life. Relying on the group's "Science and Technology Innovation Center", "Shanghai Hongxin" has established a "Hongxin Small Household Appliance R&D Center" and a "Hongxin Small Household Appliance Comprehensive Testing Center", with an annual R&D investment of more than 10 million yuan. In the past four years, 153 new products have been developed, 87 R&D achievements of the "center" have been obtained, and 118 foreign patents and utility patents have been obtained. Since 1993, Hongxin brand has taken the lead in the development of microcomputer electronic irons, and has completed the industrialization and technological transformation of microcomputers applied to civilian products in recent years, and the new products will be gradually provided to domestic consumers while meeting the needs of exports. "Science and Technology Engineering Innovation Center" has become an important home appliance technology incubation base for the "Red Heart" brand. Hongxin Company has been rated as "Shanghai Patent Technology Pilot Enterprise" by Shanghai Intellectual Property Office. In 2010, the red heart iron was recognized as "Shanghai Famous Trademark" by the Shanghai Municipal Administration for Industry and Commerce for the fifth time (2010-2012); Since 1995, the Red Heart Iron and Red Heart Rice Cooker have been recommended as "Shanghai Famous Brand Products" for consecutive years.
Shanghai Hongxin Appliance Co., Ltd. is the "Hongxin" brand as the core of the development and creation of household appliances such as irons, rice cookers, etc., and small electric irons have built a loud brand.
Reshape the image with brand effect and add stamina with integrated innovation. Breakthroughs have been made in the brand building of "Red Heart", and three new categories have been formed after integration; Care series: garment steamer, electric iron, hair dryer, steam cleaning machine; Kitchen appliances: rice cooker, induction cooker, electric pressure cooker, electric fryer, toaster, coffee machine, electric griddle, electric kettle; Household appliances: soybean milk machine, juice machine, cooking machine, humidifier, foot bath. And with the efforts of the new generation of red heart people, the brand and quality of the products have been continuously improved.
