Zhongshan Yingxue Group Co., Ltd., a powerful brand of household kitchen and bathroom appliances, a famous trademark in Guangdong Province, a famous brand in Guangdong, the core technology of kitchen and bathroom appliances has been introduced and used by many foreign countries, and it is an intelligent kitchen and bathroom appliance group company
Zhongshan Yingxue Group Co., Ltd., founded in 1998, is located in the national home appliance industry production base - Nantou Town, Zhongshan City, covering an area of more than 100 acres, specializing in the research and development, production and sales of range hoods, gas water heaters, gas cookers, electric water heaters, disinfection cabinets and wall-hung stoves and other household kitchen and bathroom appliances. After 18 years of steady development, Yingxue has won a high degree of recognition from the market in three aspects: technology, quality and brand. Yingxue Group has developed into a fast-growing, innovative and intelligent kitchen and bathroom appliance group company in China's kitchen and bathroom appliance industry.
Since its establishment, Yingxue Group has always positioned the "four innovations" ability of "entrepreneurship, innovation, creativity and creation" as the brand spirit of Yingxue Group, positioned "only doing global high-precision and cutting-edge electrical appliances" as the brand mission of Yingxue, firmly occupied the cutting-edge technology highland of China's high-tech electrical appliances, and won a number of awards with noble, exquisite and cutting-edge quality: in 2002, Yingxue gas water heater won the "China Famous Brand Product", in the same year, Yingxue gas stove won the "Guangdong Famous Brand Product", and in 2003, Yingxue range hood won the "" National Inspection-free Products", in 2004, Yingxue trademark was selected as "Famous Trademark of Guangdong Province", in 2009, Yingxue gas water heater and gas cooker won the "Well-known Protection", and in 2015, Yingxue integrated the whole case and won the Chinese Brand Oscar Award - "China Advertising Great Wall Award - Marketing Communication Gold Award".
Innovation casts brand, Yingxue also attaches great importance to technological innovation while implementing brand strategy. Over the years, Yingxue Group has fully implemented the strategy of science and technology integration, and has achieved remarkable scientific and technological achievements in in-depth cooperation with China's famous universities and world-renowned electrical R&D institutions, among them, Yingxue was rated as "High-tech Enterprise" in 2005, "Provincial Technology R&D Center" in 2011, "Provincial Engineering Center" in 2013, and Guangdong Academician Expert Enterprise Workstation in 2015, and has 102 invention and utility model patents over the years.
Yingxue Group attaches great importance to brand building, and always adheres to the principle of "brand is the first productive force, brand is the first sales force, brand is the first competitiveness" in brand operation, and cooperates with marketing planning and consulting agencies with rich practical experience to escort the brand.
In 2015, Yingxue not only set up branches in Beijing, Guangzhou and Shenzhen, but also completed the layout of first-tier cities; It has also built more than 10,000 brand sales terminals across the country. At the same time, the core technology of Yingxue kitchen and bathroom appliances has been introduced and used by more than 30 countries such as Brazil, Russia, Turkey, Mexico, etc., and has been highly praised by the international market, and Yingxue's globalization strategy has been comprehensively upgraded. Yingxue has become one of the first-line brands of kitchen and bathroom appliances in China and is deeply favored by consumers.
In 2016, Yingxue will comprehensively promote the strategy of "product intelligent research and development, market depth development, and comprehensive management improvement". The group takes the market as the center, provides more powerful policy and planning support for agents, and provides consumers with better products and services. The output value of Yingxue Group is striding towards 1 billion.
In the future, Yingxue will continue to promote the development of scientific and technological innovation and build a "high-precision" intelligent product system; Firmly promote the "grinding strategy", promote the in-depth development of the first, second and third-tier markets, and achieve full coverage of the national market; Deepen marketing reform, serve the market closely, and establish a solid market base; Accelerate the brand strategy and quickly build an international brand; Upgrade the globalization strategy, so that more people around the world can enjoy Yingxue technology.
We believe that under the influence of Yingxue's core values of "pragmatism, innovation and integrity"; Under the correct guidance of the strategic goal of "two shots and one liter", and with the joint efforts of Sakura Snowman, a powerful, intelligent and intelligent Sakura Snow will definitely bring a new miracle of kitchen and bathroom appliances to China and the world! We also believe that Yingxue will become one of the respected century-old brands.
