Ningbo Fangtai Kitchenware Co., Ltd., founded in 1996, is a technology enterprise focusing on the R&D and manufacturing of high-end built-in kitchen appliances
Fotile Group (hereinafter referred to as "Fotile") was founded in 1996. Over the past 21 years, we have been loyal to our original intention, and have always focused on the R&D and manufacturing of high-end built-in kitchen appliances, and are committed to providing unparalleled high-quality products and services for people who pursue a high-quality life, creating a healthy, environmentally friendly, tasteful and cultural lifestyle, so that millions of families can enjoy a happier and more secure life.
Fotile business involves three major areas of kitchen appliances, integrated kitchens and overseas businesses, among which FOTILE brand focuses on built-in kitchen appliances business, and now has eight product lines: range hoods, built-in cookers, built-in disinfection cabinets, built-in microwave ovens, built-in ovens, built-in steamers, water heaters, and sink dishwashers, and has become a leader in China's high-end kitchen appliance brands.
Fotile has always adhered to the strategic positioning of "professional, high-end and responsible", and its brand strength has been continuously improved. In terms of key indicators such as brand first mentions, purchase preference rate, and brand recognition, it is a leader in the kitchen appliance industry (data source: "2016 Fotile Brand Tracking Research"); In January 2012, FOTILE STYLE Shanghai Experience Center was completed, which is China's leading high-end kitchen appliance and lifestyle experience center. After 4 years of anticipation, in January 2016, Fotile Living Home Beijing Experience Center landed in Sanlitun, and continuously improved the online and offline layout of the high-end lifestyle O2O platform - Fotile Living Home (on May 20, 2015, Fotile Living Home platform was elegantly released in Fotile Living Home Shanghai Experience Center). After 20 years of unremitting efforts, Fotile has become synonymous with high-end kitchen appliances, excellent design and quality. In 2016, the preferred rate of Fotile brand in the "China Company Brand Survey" of China Business Weekly ranked first in the kitchen appliance industry for 8 consecutive years (data source: 2016 China Business News Weekly's "China Hot Brand Survey" data); Not only that, in 2011, Fotile also won the "11th National Quality Award" issued by the China Association for Quality, and in 2012, it won the "Zhejiang Provincial Government Quality Award" issued by the Zhejiang Provincial Government. At the same time, Fotile Group won the honor of "2011 CCTV China Brand of the Year" issued by CCTV with its unique innovation model and superior brand value.
Fotile currently has more than 15,000 employees across the country, in addition to strong local design strength, Fotile also has design strength from South Korea, Japan and other places, cutting-edge high-end kitchen production equipment and international industrial manufacturing advanced technology. Fotile insists on investing no less than 5% of its revenue in R&D every year, has a R&D talent team of more than 400 people, including experts in the field of kitchen appliances, a state-recognized enterprise technology center at the forefront of the kitchen appliance industry, a kitchen appliance laboratory with advanced facilities of 8,000 square meters in the industry, and two laboratories accredited by the China National Accreditation Service for Conformity Assessment (electrical and gas), and has newly built a forward-looking innovation research institute in the industry. In 2010, it was rated as "National Enterprise Intellectual Property Pilot Unit" by the State Intellectual Property Office. Up to now, Fotile has more than 800 (893) patents, including 195 invention patents, ranking as a leader in the kitchen appliance industry and has become a technology leader in the field of kitchen appliances in China.
As the leader unit of the national range hood standardization working group, it actively participates in international, national and industry standardization work, guides the formulation of industry standards, and has participated in the revision/formulation of nearly 70 standards. He has participated in the release of 39 standards, and presided over the completion of the national "Eleventh Five-Year Plan" key scientific research project "Research on Kitchen and Bathroom Pollution Control and Environmental Function Improvement Technology". As a representative of the industry, on behalf of China, the United States, Germany, Italy, Australia and other national relevant institutions, the international standard for range hoods with standard number IEC60335-2-31 has been issued and implemented, which shows that Fotile has occupied a place in the international stage of the range hood industry and won more market rights for the entire Chinese range hood industry in the world.
In 2011, Fotile's "high-efficiency static suction" technology reached the 48 decibel silent standard while obtaining the effect of no smoke (no smoke running: tested under the conditions specified by Fotile laboratory, no obvious fume escape was seen with the naked eye), and won the "First Prize of Science and Technology Progress Award of China Light Industry Federation" issued by China Light Industry Federation, leading the development direction of kitchen appliance technology. From 1996 to the present, Fotile has been leading the innovation of kitchen appliances, becoming the pioneer of deep range hoods, European-style range hoods, near-suction range hoods, embedded complete sets of kitchen appliances, "efficient static suction" no smoke (no smoke: tested under the conditions specified by Fotile laboratory, no obvious fume escape) range hoods, as well as the pioneers of new categories of sink dishwashers for kitchen appliances, and have accumulated a lot of core technologies for China's kitchen appliance industry.
At present, Fotile has set up 71 branches across the country, and has established an omni-channel sales channel system covering specialty stores, home appliance chains, traditional department stores, cabinet dealers, e-commerce, engineering and so on. In the e-commerce channel, Fotile strives to create a high-end e-commerce model that meets the user's purchase experience, and the DSR score of the Tmall platform has been the leader in the kitchen appliance industry for five consecutive years (2011-2016). In the engineering channel, Fotile has reached strategic cooperation with 90 well-known real estate companies, including many top 100 enterprises, and has joined forces to provide kitchen life models for high-end human settlements and become a high-end kitchen appliance brand recognized by the real estate industry. As of 2016, the Fotile brand has successfully entered the high-end kitchen appliance market in more than 10 countries and regions such as North America, Canada, Australia, Malaysia, Pakistan and Singapore.
Fangtai, a company with the core values of "character, enterprise products, and products in one"; Take "making home feel better" as its corporate mission; Driven by mission, vision and values; With 21 years of dedication and persistence in high-quality kitchen appliances; With the unremitting pursuit of dreams as a leader in high-end kitchen appliances, we are striding towards the grand vision of "becoming a great enterprise".
