
Founded in 1987, it is a world-renowned supplier of refrigeration equipment, with commercial cold chain as its core industry and focusing on environmentally friendly electric vehicles and household appliances
"Refrigeration expert" AUCMA adheres to the corporate belief of "there is no best, only better", focuses on refrigeration technology research and development and product manufacturing, and is a world-renowned supplier of refrigeration equipment.
AUCMA was founded in 1987 and listed on the Shanghai Stock Exchange in 2000. The company continues to promote technological innovation, and has formed a multi-level and multi-gradient industrial pattern with freezers, refrigerators, household appliances and other household products as its core business, commercial cold chain products, cold chain logistics equipment, ultra-low temperature equipment, washing machines, air conditioners, vending machines, etc. as its development business, and new energy power tool vehicles and new energy appliances as its future business.
Focusing on the enterprise development strategy of "building the core competitiveness of the main refrigeration industry", AUCMA continues to expand the field of refrigeration industry, forming a full cold chain industry system covering general (household) refrigeration, commercial cold chain, biological cold chain, ultra-low temperature equipment and equipment, cold chain logistics, etc., based on which the "Internet full cold chain" strategy was officially launched, and established the "three intelligences" project and O2O marketing platform through smart cold chain, smart home appliances, intelligent manufacturing "three intelligences" project and O2O marketing platform to meet the personalized needs of users and promote the transformation and upgrading of the company's business model and business model. Finally, the strategic layout of the whole cold chain will be realized.
The overall solution of smart cold chain connects the existing low-temperature cold storage, large-scale cold chain logistics vehicles, supermarket equipment, small and medium-sized electric refrigerated trucks, fresh self-pickup cabinets, freezers and refrigerators and other household refrigeration products in series to form a complete cold chain chain. With the help of the "ICM intelligent cold chain management system" independently developed by AUCMA based on big data Internet technology, the real-time monitoring of temperature, humidity, fault, location, etc. in the operation of the whole cold chain equipment is realized, and the comprehensive information management of warehousing, sales and storage of items in each link of the cold chain is realized. AUCMA's smart cold chain has cracked the damage caused by the disconnection of the distribution chain and information flow of traditional fresh products in the pre-cooling of the production area, cold chain long-distance transportation, retail terminal storage, cold chain last mile distribution, fresh self-pickup, household refrigeration and preservation, etc., forming a complete closed loop from the first kilometer to the last kilometer, providing users with a perfect distribution chain from the origin to the table, which will greatly promote the overall intelligent level of the refrigeration industry.
AUCMA smart home appliance ecosystem, according to the trend and demand of consumers for increasingly high-end and intelligent household appliances, has actively carried out the research and development of smart products, and launched many new products such as Chinese-style smart frost-free refrigerators, smart air conditioners, and smart freezers, which can be remotely controlled by users through AUCMA smart home appliance platform. In the future, the company will focus on building a smart home appliance ecosystem such as a healthy food system, a healthy water system, and a healthy air system, so as to realize the leap from "hardware mode" to "hardware service model".
In terms of intelligent manufacturing, in order to support the development of smart cold chain and smart home appliances, the company uses the Internet of Things and monitoring technology to establish an interactive platform integrating product design, innovation and intelligent management, and creates a human-computer interaction, self-organization and ultra-flexible smart factory. At present, the world's leading "refrigerator intelligent manufacturing factory" has been put into use. In the future, with the help of the O2O marketing platform built by AUCMA, it will realize lean management from customers to factories to upstream suppliers, realize interconnection with customers, use industrialized means and efficiency, manufacture personalized products, open up online and offline marketing systems, and use Internet big data to achieve zero distance with customers and meet the personalized customization needs of users.
Adhere to the spirit of craftsmanship and create a century-old boutique. The craftsman spirit of meticulous craftsmanship and excellence is the essence of AUCMA's quality concept of "meticulously crafting high-quality products". The quality of AUCMA's products is not only reflected in the meticulous craftsmanship of AUCMA people in every product, every component and every process, but also thanks to more than 1,000 strict and precise controls throughout the whole process of product design, manufacturing and service, and finally achieved the excellent quality of AUCMA products.
As a national brand, AUCMA has successively won the "China Famous Brand Product", "China Export Quality and Safety Demonstration Enterprise" and other awards, in terms of technology research and development, has won the "National Enterprise Technology Center Achievement Award", "National Torch Program High-tech Enterprise" and other awards, over the years won more than 300 national product awards, the technology center has applied for more than 2,000 patents, more than 800 specifications and models of products have reached the international leading level. In 2016, the company was listed as a "National Industrial Brand Cultivation Demonstration Enterprise" by the Ministry of Industry and Information Technology of the People's Republic of China. After being listed in the top 500 Chinese brands in 2016, the company successfully appeared on the list again in 2017, and its brand value also climbed from 23.458 billion yuan last year to 28.576 billion yuan.
In the future, AUCMA will continue to uphold the corporate mission of "winning the respect of the world for 'Made in China'", continue to promote technological progress, quality improvement and service optimization, and enhance the international status and image of "Made in China". Make positive contributions to the realization of the "Chinese Dream" of the great rejuvenation of the Chinese nation.